Turning Great Customers into Raving Fans

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Turning Great Customers into Raving Fans

Hi Friend

This week we continue our February theme of "Loving your Customers" with an article on how to turn great customers into raving fans.

The majority of Heart Harmony clients become close friends and great supporters of our business - which we deeply appreciate. They go out of their way to tell people about us and come back again and again with work.

In the lead article we look at some ways you can turn your great customers into raving fans.

We then look at valuable employee referrals, before looking at the book of the week and a blog post about a company that really got it wrong in a big way.

THIS WEEK

Turning Great Customers into Raving Fans

Assuming you have a fabulous product or service, how do you go about turning great customers into raving fans? In this article I draw on psychology to help you learn a bit more about how people tick, and what you can do to make it easy for people to send business your way.

ALSO IN THIS EDITION

HR Tip- Encouraging Employee Referrals

Your current employees can be your best source of new employees. But how do you encourage them to tell people about your vacancies?

Book of the Week - Raving Fans

Another of my favourite books by Ken Blanchard. This book is written in the form of a parable and will help you rethink customer service - and what you need to do to give exceptional customer service in your business.

Blog Post of the Week: Facebook Terms - A Brisbane IT Lawyer's View of the Debacle

Facebook has been forced to reverse their site terms and conditions after only two weeks. In this post I share Kay Lam-Beattie's view of the situation (as well as a salutory reminder about checking our own website T&Cs). Kay is a specialist IT lawyer in Brisbane with her company IdeaLaw.

Next week ...

Customer Service Consistency - The Holy Grail of Customer Service

Have a great week!

exuberantly yours

Ingrid

Heart Harmony

PS: This week's blog also included posts about Business referrals and another tall niche going begging.