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Hi
Friend
This week we
continue our February theme of
"Loving your Customers" with an
article on how to turn great
customers into raving fans.
The majority of Heart Harmony
clients become close friends and
great supporters of our business -
which we deeply appreciate. They go
out of their way to tell people about
us and come back again and again with
work.
In the lead article we look at
some ways you can turn your great
customers into raving
fans.
We then look at valuable employee
referrals, before looking at the book
of the week and a blog post about a
company that really got it wrong in a
big way.
THIS
WEEK
Turning Great Customers into Raving
Fans
Assuming you have a fabulous
product or service, how do you go
about turning great customers into
raving fans? In this article I draw
on psychology to help you learn a bit
more about how people tick, and what
you can do to make it easy for people
to send business your way.
ALSO IN THIS
EDITION
HR
Tip- Encouraging Employee
Referrals
Your
current employees can be your best
source of new employees. But how do
you encourage them to tell people
about your
vacancies?
Book of the Week -
Raving
Fans
Another of my
favourite books by Ken Blanchard.
This book is written in the form of a
parable and will help you rethink
customer service - and what you need
to do to give exceptional customer
service in your
business.
Blog Post of the Week:
Facebook Terms - A Brisbane IT
Lawyer's View of the
Debacle
Facebook has been forced to
reverse their site terms and
conditions after only two weeks. In
this post I share Kay Lam-Beattie's
view of the situation (as well as a
salutory reminder about checking our
own website T&Cs). Kay is a
specialist IT lawyer in Brisbane with
her company IdeaLaw.
Next
week ...
Customer
Service Consistency - The Holy Grail
of Customer
Service
Have a
great week!
exuberantly
yours
Ingrid
Heart Harmony
PS: This week's blog
also included posts about Business
referrals and another tall niche
going
begging.
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