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Hi
Friend
Hope you are having a
brilliant week.
In
the last of our March series on
winning, we look at the whole issue
of winning sales through long
copy.Long copy is a particular style
of writing for the web or direct mail
that gets brilliant results, but many
people don't understand why it works
so well.
I also share my experience
trialling some software that makes
writing long copy easier.
Finally we take a quick look at
the Fair Work Bill and the
implications for Australian
businesses.
THIS
WEEK
Sales
success with Long
Copy
Have you ever read a sales letter
that goes on for pages and pages?
This is called long copy.
"But who reads long copy" is a
common question I get asked. In this
article I look at the psychology
behind long sales copy and why it
works a real treat.
If you want to sell something,
you need to seriously consider long
sales copy for your next
promotion.
ALSO IN THIS
EDITION
HR Tip - Fair Work
Bill is In
Late
last Friday night, the Fair Work Bill
was passed by the Senate. What does
this mean for Australian
businesses?
Product
of the Week - Burpies
Software
Contrary to the name,
this is not software to help you
burp, but a pretty funky tool to help
you write long copy sales letters -
written by one of Australia's top
copywriters - Brett
McFall.
Blog Post of the Week:The
Next WNA
Covergirl
This is a shameless plug - yes I
made the cover of a national women's
magazine!
Next
week ...
In April
our theme will be responsibility and
we will start the month with "Taking
Responsibility for your Performance
Management".
Have a
great week!
exuberantly
yours
Ingrid
Heart Harmony
PS: This week's blog
also included a post about another
cool niche idea - Harley Davidson
mobility
scooters.
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