Sales Success with Long Copy

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Sales Success with Long Copy

Hi Friend

Hope you are having a brilliant week.

In the last of our March series on winning, we look at the whole issue of winning sales through long copy.Long copy is a particular style of writing for the web or direct mail that gets brilliant results, but many people don't understand why it works so well.

I also share my experience trialling some software that makes writing long copy easier.

Finally we take a quick look at the Fair Work Bill and the implications for Australian businesses.

THIS WEEK

Sales success with Long Copy

Have you ever read a sales letter that goes on for pages and pages? This is called long copy.

"But who reads long copy" is a common question I get asked. In this article I look at the psychology behind long sales copy and why it works a real treat.

If you want to sell something, you need to seriously consider long sales copy for your next promotion.

ALSO IN THIS EDITION

HR Tip - Fair Work Bill is In

Late last Friday night, the Fair Work Bill was passed by the Senate. What does this mean for Australian businesses?

Product of the Week - Burpies Software

Contrary to the name, this is not software to help you burp, but a pretty funky tool to help you write long copy sales letters - written by one of Australia's top copywriters - Brett McFall.

Blog Post of the Week:The Next WNA Covergirl

This is a shameless plug - yes I made the cover of a national women's magazine!

Next week ...

In April our theme will be responsibility and we will start the month with "Taking Responsibility for your Performance Management".

Have a great week!

exuberantly yours

Ingrid

Heart Harmony

PS: This week's blog also included a post about another cool niche idea - Harley Davidson mobility scooters.