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Hi Friend
Here in Brisbane we were hit with a massive
storm on the weekend. Luckily my home's
damage was relatively minor and easily repaired
over a few days work, but many of our neighbours
and friends were not as lucky.
Natural disasters
bring out the best in many people and we
certainly saw this in our street after the
storm.
Bringing out the best in people and
situations is the theme for this week's
newsletter. We start by looking at performance
management misconceptions, then look at how
performance management should be applied to your
marketing campaigns.
We then look at one very enterprising
business who leapt in after the big
storm.
THIS
WEEK
Performance
Management Misconceptions - Breaking Down the
Myths
There are a lot of myths around performance
management.In this article I look at my top 7
myths and help to debunk them.
ALSO IN THIS
EDITION
Copywriting
Tip - Performance Management for Your
Campaigns
Copywriting and
performance management have a lot in common. I
look at how you can apply performance management
principles to your marketing
campaigns.
Business of the Week - O'Brien
Glass
I love
businesses that see a need and leap in to fill
it. In this business of the week we look at one
local business that did just that after the
storm.
Blog Post of
the week:Taking Care of
Business
A few blog posts this week about the storm -
this one looks at small business owners caring
for their health and their business.
Next week
...
Recruitment -
Advertising to Get Great
Applicants
Have a great week!
exuberantly yours
Ingrid
Heart
Harmony
PS: This week's blog also
included posts about Surviving the
Storm.
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