Hi Friend

Here in Brisbane we were hit with a massive storm on the weekend. Luckily my home's damage was relatively minor and easily repaired over a few days work, but many of our neighbours and friends were not as lucky.

Natural disasters bring out the best in many people and we certainly saw this in our street after the storm. 

Bringing out the best in people and situations is the theme for this week's newsletter. We start by looking at performance management misconceptions, then look at how performance management should be applied to your marketing campaigns. 

We then look at one very enterprising business who leapt in after the big storm. 

THIS WEEK

Performance Management Misconceptions - Breaking Down the Myths

There are a lot of myths around performance management.In this article I look at my top 7 myths and help to debunk them.

ALSO IN THIS EDITION

Copywriting Tip - Performance Management for Your Campaigns

Copywriting and performance management have a lot in common. I look at how you can apply performance management principles to your marketing campaigns.

Business of the Week - O'Brien Glass

I love businesses that see a need and leap in to fill it. In this business of the week we look at one local business that did just that after the storm.

Blog Post of the week:Taking Care of Business

A few blog posts this week about the storm - this one looks at small business owners caring for their health and their business.

Next week ...

Recruitment - Advertising to Get Great Applicants

Have a great week!

exuberantly yours

Ingrid

Heart Harmony

PS: This week's blog also included posts about Surviving the Storm.