Niche Businesses - Why Serving Just a Sliver Can be Great for Business

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Niche Businesses - Why Serving Just a Sliver Can be Great for Business

Hi Friend

This week we are looking at niches and mavericks. People who do things differently from the pack and in doing so create a thriving business.

We start by looking at Inch Wide Mile Deep niche businesses. People who only serve a very small portion of the potential market.

We then look at how to manage those mavericks in your team - they may be brilliant but ...

Our business of the week is perhaps my favourite niche business as it just serves Geeks.

Finally we look at the impact of the colour red in your marketing.

THIS WEEK

Inch Wide Mile Deep Niche Businesses

You don't have to go wide to get more customers. You can narrow down your search to very specific groups of people. In this article I look at a range of really unique businesses I have discovered over the past year, and how you can go about finding your own unique niche.

ALSO IN THIS EDITION

HR Tip - Dealing With the Unique Thinker

If you have a Maverick or lone wolf in your business it can be a poisoned chalice. They can totally revolutionise your business - or they can send it into a tailspin. Here's a few ideas to help you manage your maverick.

Business of the Week - Think Geek

This is my personal favourite of all niche businesses as it caters just to geeks, nerds and other cubicle dwellers. Check out the range of amazing things they stock to give you a great idea of how to cater to a niche market.

Blog Post of the Week: Rethink Using Red in Your Marketing

Science has been checking out what happens when people "see red". If your business using predominantly red in your branding or marketing you may want to read this blog post.

Have a great week!

exuberantly yours

Ingrid

Heart Harmony

PS: This week's blog also included a post (and video) about "Looks Can be Deceiving".

PPS: Follow me on Twitter – www.twitter.com/Ingrid Cliff