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Hi Friend
A real mixed bag this week (much like
our weather lately!)
We start by looking at the different
generations and the things you need to be aware
of when you market to them.
We then look at Staff Christmas parties as it
is that time of year when many businesses are
placing their bookings.
Our business of the week is someone you would
least expect - Sydney buses!
Finally we have a brilliant printing offer
from Wild Dog Designs. How does 5000 DL full
colour gloss flyers for just $200 + GST grab
you?
THIS
WEEK
Marketing to the
Generations
If you try and market to all generations you
will not succeed. Every generation has different
needs, values and interests and you need to tap
into them in order to gain maximum
results.
In this article we look at the generations
from the Matures to Gen Y to look at what makes
them tick (and how to market to them).
ALSO IN THIS
EDITION
HR Tip - Christmas
Parties
It's the
time of year when many offices are booking their
Christmas parties. Here are a few quick tips on
what to think about before you
book.
Business of the Week -Sydney Explorer
Buses
Last week I took my family back
to where I grew up - Sydney. The Sydney Explorer
buses have a lot to teach other businesses in
terms of value adding to your base
products.
Blog Post of
the week: What Makes You
Happy?
The 2008 Happiness Index has just been
released. Learn what makes men and women happy
(so you can use this information in your
marketing).
Special Offer from Wild Dog
Designs
Jo from Wild Dog Designs has organised a
great printing offer for our readers. 5000 DL full colour gloss, 80
gsm, single sided for just $200 + GST (printing
only).
Offer available only until COB
Tuesday 28
October.
Next week
...
Planning your
Christmas
Marketing
Have a great week!
exuberantly yours
Ingrid
Heart
Harmony
PS: This week's blog also
included posts about Virtual Workplaces &
Christmas Corporate
Gifts.
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