Marketing to the Generations

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Marketing to the Generations

Hi Friend

A real mixed bag this week (much like our weather lately!)

We start by looking at the different generations and the things you need to be aware of when you market to them.

We then look at Staff Christmas parties as it is that time of year when many businesses are placing their bookings.

Our business of the week is someone you would least expect - Sydney buses!

Finally we have a brilliant printing offer from Wild Dog Designs. How does 5000 DL full colour gloss flyers for just $200 + GST grab you?

THIS WEEK

Marketing to the Generations

If you try and market to all generations you will not succeed. Every generation has different needs, values and interests and you need to tap into them in order to gain maximum results.

In this article we look at the generations from the Matures to Gen Y to look at what makes them tick (and how to market to them).

ALSO IN THIS EDITION

HR Tip - Christmas Parties

It's the time of year when many offices are booking their Christmas parties. Here are a few quick tips on what to think about before you book.

Business of the Week -Sydney Explorer Buses

Last week I took my family back to where I grew up - Sydney. The Sydney Explorer buses have a lot to teach other businesses in terms of value adding to your base products.

Blog Post of the week: What Makes You Happy?

The 2008 Happiness Index has just been released. Learn what makes men and women happy (so you can use this information in your marketing).

Special Offer from Wild Dog Designs

Jo from Wild Dog Designs has organised a great printing offer for our readers. 5000 DL full colour gloss, 80 gsm, single sided for just $200 + GST (printing only).

Offer available only until COB Tuesday 28 October.

Next week ...

Planning your Christmas Marketing

Have a great week!

exuberantly yours

Ingrid

Heart Harmony

PS: This week's blog also included posts about Virtual Workplaces & Christmas Corporate Gifts.