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Hi Friend
The news has been full of doom and gloom this
week - billions stripped from economies, exchange
rates dropping and people getting
stressed.
Originally we were going to look at a more
general marketing issue, but given the context
this week we are looking at marketing and
managing in a downturn economy.
We start by looking at what you should be
doing with your marketing right now. We then look
at what you need to be doing with and for your
employees during times of challenge.
Good products and services survive no matter
the economy, so we look at my latest new gadget
to help keep control over things before we take
quick look at one of the most interesting books I
have read for some time - Behind the
Bestsellers.
THIS
WEEK
Marketing During a
Downturn
Two of my service based customers had totally
different reactions to the economic melt-down.
One saw the opportunities and one saw the
challenges. Read my top 10 tips of what you
should be doing with your marketing during these
times.
ALSO IN THIS
EDITION
HR
Tip - Maintaining Motivation During Tough
Economic Times
Your employees are
also worried about the economy. Here are some
things managers need to be doing to maintain
employee motivation while the world shakes around
them.
Business
of the Week - Disc Manager
100
I love good gadgets - no matter
the economy, good gadgets always have a space on
the shelves and in homes. This is my latest toy
to help me keep track of all my software, CDs and
DVDs.
Blog Post of the
week: Lessons Behind the
Bestsellers
I am always fascinated by what drives people
to do things, so this book about the people and
situations behind some of the bestsellers in the
world really got me in. It covers people as
diverse as Jane Austen and Joan Collins and is
definitely worth a read.
Next week
...
Marketing to the
Generations
Have a great week!
exuberantly yours
Ingrid
Heart
Harmony
PS: This week's blog also
included posts about Computer Error Messages, Its
all Done with Mirrors and Does S ex REALLY
sell?
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