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Hi
Friend
The news has been full of doom
and gloom this week - billions
stripped from economies, exchange
rates dropping and people getting
stressed.
Originally we were going to look
at a more general marketing issue,
but given the context this week we
are looking at marketing and managing
in a downturn economy.
We start by looking at what you
should be doing with your marketing
right now. We then look at what you
need to be doing with and for your
employees during times of
challenge.
Good products and services
survive no matter the economy, so we
look at my latest new gadget to help
keep control over things before we
take quick look at one of the
most interesting books I have read
for some time - Behind the
Bestsellers.
THIS
WEEK
Marketing
During a Downturn
Two of my service based customers
had totally different reactions to
the economic melt-down. One saw the
opportunities and one saw the
challenges. Read my top 10 tips of
what you should be doing with your
marketing during these
times.
ALSO IN THIS
EDITION
HR Tip -
Maintaining Motivation During Tough
Economic
Times
Your
employees are also worried about the
economy. Here are some things
managers need to be doing to maintain
employee motivation while the world
shakes around
them.
Business of the
Week - Disc Manager
100
I love
good gadgets - no matter the economy,
good gadgets always have a space on
the shelves and in homes. This is my
latest toy to help me keep track of
all my software, CDs and
DVDs.
Blog
Post of the week: Lessons Behind the
Bestsellers
I am always fascinated by what
drives people to do things, so this
book about the people and situations
behind some of the bestsellers in the
world really got me in. It covers
people as diverse as Jane Austen and
Joan Collins and is definitely worth
a read.
Next
week ...
Marketing
to the
Generations
Have a
great week!
exuberantly
yours
Ingrid
Heart Harmony
PS: This week's blog
also included posts about Computer
Error Messages, Its all Done with
Mirrors and Does S ex REALLY
sell?
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