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Hi
Friend
Looks like gremlins got into our
first mail out, with one of the links
not quite giving the correct result.
Ok ... I incorrectly coded the HTML
and the error page was
redirected to a raunchy webcam site
rather that my blog post about
Japanese senior citizens dating - not
quite what we had in mind! My
apologies for those that had an
interesting surprise when they
clicked on the link. Here is the
corrected G rated email - don't you
love HTML coding.
Welcome
back to work if you have taken a
break over the holiday season! I hope
you had an enjoyable and restful time
and are itching to get back into
work.
This week we look at the issue of
integrating your branding. Most
people think of a business brand as
just a logo ... but it is way more
that that. And if you get it wrong it
will cost you business. In this sort
of market, the smart businesses look
to improve their image on the
market.
We then take a look at one of the
thorniest issues of branding -
employee uniforms. It sounds easy but
in my experience it is the hardest
part of any branding campaign.
I also share a great US business
from a Sufi teacher and business
coach - Mark Silver.
THIS
WEEK
Integrating
Your Small Business
Branding
Getting your logo is only a tiny
fraction of what makes up small
business branding. Have you
considered the need to integrate your
colours, font, decor, layout,
language, keywords, sounds, feel and
customer experience?
ALSO IN THIS
EDITION
HR Tip - Employee
Uniform
Tips
After
many years in HR I can tell you
uniforms caused more disputes and
problems than pretty much any other
area of marketing and branding.
Strikes have been called over the
wrong design - and the bad news is
you will never get 100% happy
employees over the uniform. If you
get 40% you are doing well. Here are
my list of things to watch for when
selecting a uniform.
Business of the Week -
Mark Silver (Heart of
Business)
Last
year a number of my clients mentioned
a guy by the name of Mark Silver from
the USA to me. Over the holidays I
decided to see what all the fuss was
about.
Blog Post of the week:
Age is a Niche
With an
aging population that is living
longer and healthier lives, there is
massive opportunity for niche
businesses. Check out this post about
romantic senior citizens.
Next
week ...
It's not what you do, it's how you do
it
Have a
great week!
exuberantly
yours
Ingrid
Heart Harmony
PS: This week's blog
also included posts about a great new
business planning resource and Is
your heart still in your
business?
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