Integrating your small business branding (and Uniform Disasters)

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Integrating your small business branding (and Uniform Disasters)

Hi Friend

Welcome back to work if you have taken a break over the holiday season! I hope you had an enjoyable and restful time and are itching to get back into work.

This week we look at the issue of integrating your branding. Most people think of a business brand as just a logo ... but it is way more that that. And if you get it wrong it will cost you business. In this sort of market, the smart businesses look to improve their image on the market.

We then take a look at one of the thorniest issues of branding - employee uniforms. It sounds easy but in my experience it is the hardest part of any branding campaign.

I also share a great US business from a Sufi teacher and business coach - Mark Silver.

THIS WEEK

Integrating Your Small Business Branding

Getting your logo is only a tiny fraction of what makes up small business branding. Have you considered the need to integrate your colours, font, decor, layout, language, keywords, sounds, feel and customer experience?

ALSO IN THIS EDITION

HR Tip - Employee Uniform Tips

After many years in HR I can tell you uniforms caused more disputes and problems than pretty much any other area of marketing and branding. Strikes have been called over the wrong design - and the bad news is you will never get 100% happy employees over the uniform. If you get 40% you are doing well. Here are my list of things to watch for when selecting a uniform.

Business of the Week - Mark Silver (Heart of Business)

Last year a number of my clients mentioned a guy by the name of Mark Silver from the USA to me. Over the holidays I decided to see what all the fuss was about.

Blog Post of the week: Age is a Niche

With an aging population that is living longer and healthier lives, there is massive opportunity for niche businesses. Check out this post about romantic senior citizens.

Next week ...

It's not what you do, it's how you do it

Have a great week!

exuberantly yours

Ingrid

Heart Harmony

PS: This week's blog also included posts about a great new business planning resource and Is your heart still in your business?