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Hi
Friend
Have you ever
said something in print that you wish
you hadn't? That's the subject of our
lead article this
week.
We
start by looking at why words are not
enough and how people can
misinterpret things in
writing.
We
then look at what to do when someone
says something in writing to you that
stops you in your
tracks.
Our
product of the week is designed to
you tackle the hardest writing in any
business.
THIS
WEEK
Copywriter Heresy:
Words are Not
Enough
Putting things
in writing can get you great results.
But what happens when someone reacts
to your email in a negative way? I
look at the reasons behind why words
are not
enough.
ALSO IN THIS
EDITION
HR Tip - What to do
when written words stop you in your
tracks
If
you are on the receiving end of an
"interesting" written communication,
what should you do about
it?
Product of the Week -
Instant HR Policies &
Procedures
Writing your
employee manual takes a heck of a lot
of time. But not if you have a great
set of templates to work
from.
Blog Post of the
Week: Name Stuff Ups Can be Good for
Business
What happens
when your carefully thought out
business name goes haywire? In this
post I share a bit of history about
business names (and why mistakes are
not always bad)
Have a
great week!
exuberantly
yours
Ingrid
Heart
Harmony
PS:
This week's
blog also included a
video post about "Are you the dog
or the cat in this
scenario?"
PPS:
Follow me on Twitter
– www.twitter.com/Ingrid
Cliff
Tweets you may
have missed from me this
week:
-
You can't control where your ad
is placed - 15 unfortunately
placed ads
-
More from Psyblog - how to get
teams to effectively share
information
-
Why we do dumb or irrational
things - psychology steps in with
the answers with 10 classic
studies
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