Heart Paths - Will the ACCC Shred Your Marketing?

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Heart Paths - Will the ACCC Shred Your Marketing?

Heart Paths

Hi Friend

A big week this week - the first in a two part series about the ACCC and business. Most people in Australia have heard about the ACCC but don't realise the impact it has on business marketing.

I have been working with a client who has had very close contact with the ACCC lately from marketing materials they created themselves - it is a message in knowing the basics of the Trade Practices Act as they apply to your business. If you get these bits wrong it could be very costly for your business.

Also, after many late hours of PHP coding for beginners (and sheer persistence), I finally managed to add in a comments section into my newsletters. Each week I get great emails from people commenting on the newsletter - so I wanted to add in a comments section to make this easier for people. Check it out and add in your comments.

THIS WEEK

Will the ACCC Shred Your Marketing?

Who can remember the Flight Centre motto "lowest airfare prices guaranteed". Ever wondered where that went? Enter the ACCC.

In this article I highlight the main areas of the Trade Practices Act where small business can get into trouble.

ALSO IN THIS EDITION

HR Tip of the Week - Job Ads and the ACCC

The ACCC also checks out job ads - are your vacancy ads compliant with the Trade Practices Act?

Business of the Week - Cardboard Box Company

This is a fascinating business creating cardboard boxes for products. What makes it even more interesting is the passion of one of the Directors for cardboard boxes - do you have the same level of passion for your business?

Blog Post of the Week - Getting Repeat Business

In this post I look at simple ways to generate repeat clients for your business.

Next week ...

Are You as Green as You Claim You Are?

Have a great week!

warm regards

Ingrid

Heart Harmony

PS: This weeks blog also included posts about mobile phone training, the best work/life companies in the USA as well as a great marketing program being offered in Canada.

PPS: Remember to add in your comments to the base of the newsletter. I would love to hear from you!