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Hi Friend
Spring is in the air in Brisbane which
turned my thoughts to spring cleaning
businesses.
Businesses are like houses - they need a
periodic rejuvenation to keep fresh. We start the
makeover by looking at whether your writing
reflects your business brand.
We then look at your employees uniforms
and how they reflect your branding in a very
visible way. I talk about my experiences in
rejuvenating my own branding as well as talking
about a Brisbane success story and networking
group to makeover your business
contacts.
THIS
WEEK
Does your writing
reflect your brand
The words you use to describe your business
are as much your brand as your corporate colours
and logos. I share with you some tips to help you
define your business brand and then how to ensure
your writing reflects your brand.
ALSO IN THIS
EDITION
HR Tip - Uniforms: Protecting your
Brand
The uniforms your employees wear and how they
wear them are a very visible part of your
branding. I give you some tips on what you need
to cover in your HR manual to protect your brand
through your uniforms.
Business of the Week
- Women's Network
Australia
One of the biggest success
stories for networking groups is Women's
Network Australia headed up by Lynette Palmen.
WNA does a heck of a lot right and is a great
place to freshen up your networks and business
alliances.
Blog Post of
the week:Spring Business
Makeovers
I have been feverishly spring cleaning my
home - as well as my business. Read about my
adventures in rejuvenating my branding with Wild
Dog Designs.
Next week
...
Do
you own your images and
words?
Have a great week!
exuberantly yours
Ingrid
Heart
Harmony
PS: This week's blog also
included posts about simple tips to boost
customer satisfaction, dealing with difficult
customers and comfort
shopping.
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