Does your web copy have pulling power?

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Does your web copy have pulling power?

Hi Friend

This week I am less exuberant that normal after being laid low with a rather nasty cold. I am heading into Day 5 of high temps and no voice ... and no it is not swine flu as I am not covered in rashers, I don't have an irresistible urge to roll in mud or go wee wee wee all the way home.

It seemed logical then that this week we continue our journey into looking at writing for the web, by looking at the energy of writing. Energy is something that if your writing has, your campaign will do brilliantly. If you don't then things are less effective than they could be.

We also explore the energy of delegation and take a look at a very left field approach way of tackling delegation.

Our business of the week is an upcoming seminar I am very excited to share with you - I already have my tickets booked!

THIS WEEK

The Energy of Writing for the Web

Successful writing for the web or for business has a lot in common with effective strategic and business planning. In this article I look back at over 20 years of facilitating planning workshops and what was the element that made a planning process succeed or fail.

ALSO IN THIS EDITION

HR Tip - The Energy of Delegation

Hands up if you are a great delegator. This is one of the hardest management skills to master which is why I love this new take on delegation - and how to learn to delegate effectively.

Business of the Week - the Ultimate Marketing Seminar

This is a really exciting seminar with some of the marketing world leaders sharing the stage for the first time. John Carlton, one of the icons of copywriting will be there, as will Brad Fallon the top expert on Internet marketing and a host of others. And the best bit - the tickets are nada, zilch, nothing!

Blog Post of the Week: Why Opposing Sells more than Supporting Something

Ever wondered why politicians run dirty tricks campaigns? In this post I look at the psychology behind getting someone to oppose rather than support a person, product or service.

Next week ...

The Science of Writing for the Web

Have a great week!

exuberantly yours

Ingrid

Heart Harmony

PS: This week's blog also included posts about Looking for Love - Why Online outperforms Offline, Metaphors have Physiological Effects, and Marketing Lessons from the Local High School.

PPS: Happy mother's day to all the mums out there. May you have a wonderful restful day!