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Hi
Friend
This week I am less exuberant
that normal after being laid low with
a rather nasty cold. I am heading
into Day 5 of high temps and no voice
... and no it is not swine flu as I
am not covered in rashers, I don't
have an irresistible urge to roll in
mud or go wee wee wee all the way
home.
It seemed logical then that this
week we continue our journey into
looking at writing for the web, by
looking at the energy of writing.
Energy is something that if your
writing has, your campaign will do
brilliantly. If you don't then things
are less effective than they could
be.
We also explore the energy of
delegation and take a look at a
very left field approach way of
tackling delegation.
Our business of the week is an
upcoming seminar I am very excited to
share with you - I already have my
tickets booked!
THIS
WEEK
The
Energy of Writing for the
Web
Successful
writing for the web or for business
has a lot in common with effective
strategic and business planning. In
this article I look back at over 20
years of facilitating planning
workshops and what was the element
that made a planning process succeed
or fail.
ALSO IN THIS
EDITION
HR Tip - The
Energy of
Delegation
Hands up
if you are a great delegator. This is
one of the hardest management skills
to master which is why I love this
new take on delegation - and how to
learn to delegate
effectively.
Business
of the Week - the Ultimate Marketing
Seminar
This
is a really exciting seminar with
some of the marketing world leaders
sharing the stage for the first time.
John Carlton, one of the icons of
copywriting will be there, as will
Brad Fallon the top expert on
Internet marketing and a host of
others. And the best bit - the
tickets are nada, zilch,
nothing!
Blog Post of the Week:
Why Opposing Sells more than
Supporting
Something
Ever wondered why politicians run
dirty tricks campaigns? In this post
I look at the psychology behind
getting someone to oppose rather than
support a person, product or
service.
Next
week ...
The
Science of Writing for the
Web
Have a
great week!
exuberantly
yours
Ingrid
Heart Harmony
PS: This week's blog
also included posts about Looking for
Love - Why Online outperforms
Offline, Metaphors have Physiological
Effects, and Marketing Lessons from
the Local High
School.
PPS: Happy mother's day to all the
mums out there. May you have a
wonderful restful day!
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