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Hi Friend
This week we take a detour into the
shady area of law - copyright (as opposed to your
favourite copywriter) and intellectual
property.
We start by one of
undiscussables within the creative industries -
the fact that most businesses do not own the
copyright to their logos, designs or marketing
words.
We also look at intellectual property and
your employees. Do you own the work they create
while they are your employee?
Finally we look at a small business that
is doing everything right from day
one.
THIS
WEEK
Do you own
your images and words?
We look at the
thorny issue of copyright for small business in
relation to their logos and marketing words. We
give you some tips on how to gain control over
your images and words, and the questions to ask
your creative before you finalise
payment.
ALSO IN THIS
EDITION
HR Tip -
Employee Created Intellectual
Property
When your employee
creates some great work when they work for you -
who owns the intellectual property and
copyright?
Business of the
Week - Oradess
This small business is ticking
every box in terms of getting their foundations
right. I predict massive success for
Oradess.
Blog Post of
the week: More Deep Soul Longings -
Certainty
With the current economic crisis
people's psychological needs have
changed. Learn how your business should be
responding to the crisis.
Next week
...
Why your
Teachers Were Wrong About
English
Have a great week!
exuberantly yours
Ingrid
Heart
Harmony
PS: This week's blog also
included posts about Tapping into the Deep Soul
Longings of Customers and Form vs
Function.
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