Do you own your business images and words?
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October 2nd, 2008 at 8:37 pm
Hi Friend
This week we take a detour into the shady area of law - copyright (as opposed to your favourite copywriter) and intellectual property.
We start by one of undiscussables within the creative industries - the fact that most businesses do not own the copyright to their logos, designs or marketing words.
We also look at intellectual property and your employees. Do you own the work they create while they are your employee?
Finally we look at a small business that is doing everything right from day one.
THIS WEEK
Do you own your images and words?
We look at the thorny issue of copyright for small business in relation to their logos and marketing words. We give you some tips on how to gain control over your images and words, and the questions to ask your creative before you finalise payment.
ALSO IN THIS EDITION
HR Tip - Employee Created Intellectual Property
When your employee creates some great work when they work for you - who owns the intellectual property and copyright?
Business of the Week - Oradess
This small business is ticking every box in terms of getting their foundations right. I predict massive success for Oradess.
Blog Post of the week: More Deep Soul Longings - Certainty
With the current economic crisis people's psychological needs have changed. Learn how your business should be responding to the crisis.
Next week ...
Why your Teachers Were Wrong About English
Have a great week!
exuberantly yours
Ingrid
Heart Harmony
PS: This week's blog also included posts about Tapping into the Deep Soul Longings of Customers and Form vs Function.
3 October 2008
Heart Harmony
Freelance Copywriting ... Human Resource Management Copywriting ... SEO Copywriting
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