|
Hi
Friend
This week we take a detour
into the shady area of law -
copyright (as opposed to your
favourite copywriter) and
intellectual property.
We start by one of
undiscussables within the creative
industries - the fact that most
businesses do not own the copyright
to their logos, designs or marketing
words.
We also look at intellectual
property and your employees. Do you
own the work they create while they
are your employee?
Finally we look at a small
business that is doing everything
right from day one.
THIS
WEEK
Do you own your images and
words?
We look
at the thorny issue of copyright for
small business in relation to their
logos and marketing words. We give
you some tips on how to gain control
over your images and words, and the
questions to ask your creative before
you finalise payment.
ALSO IN THIS
EDITION
HR Tip - Employee Created
Intellectual
Property
When
your employee creates some great work
when they work for you - who owns the
intellectual property and
copyright?
Business of the Week -
Oradess
This
small business is ticking every box
in terms of getting their foundations
right. I predict massive success for
Oradess.
Blog Post of the week:
More Deep Soul Longings -
Certainty
With the current economic crisis
people's psychological needs have
changed. Learn how your business
should be responding to the
crisis.
Next
week ...
Why your Teachers Were Wrong
About English
Have a
great week!
exuberantly
yours
Ingrid
Heart Harmony
PS: This week's blog
also included posts about Tapping
into the Deep Soul Longings of
Customers and Form vs
Function.
|
email
