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One way to get
people to buy, is
to dramatically
reduce the risk
of purchase. And
one way to do
this is through
guarantees - but
how do you write
gutsy guarantees
that actually
work?
Also in this
Edition
Book of
the Week:
Brandwashed
The latest
release by Martin
Lindstrom has the
scientific
community up in
arms, and
marketers
gleefully
whispering behind
their hands. Why?
It explores the
latest
neuromarketing
research and
includes how
babies in the
womb are
currently being
brandwashed.
Blog Post of the
Week: Why I love
the work of Jason
Fitzgerald (or
why the back
story is always
more
compelling)
Have you ever
considered that
even modern
artists need to
market their
wares? In this
post I share the
back story of one
of my favourite
modern
artists.
exuberantly
yours
Ingrid
Heart
Harmony
PS: Tweets you
may have missed
from me this
week
-
Group buying
sites warned to
lift their game
(the
comments to the
report are
enlightening!)
-
Nestlé Launches
A Pet Food
Commercial With
High-Pitched
Sounds Just For
Dogs (my dog
must have a
hearing
impairment)
-
The 16 Greatest
Slogans In
History
-
Imagining
innovation in
the Google era
- when to
Google your
great new idea
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