Cash for Comment - The Changing Face of Referral Fees
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October 22nd, 2009 at 10:15 pm
Hi Friend
The issue of how to thank people who sing the praises of your business has just got that little bit more complex.
We start by looking at the issue of referral fees, affiliate fees, pay per say - call them what you will. The law in the USA has now changed relating to disclosure.
We then look at how referral fees can be applied to other parts of your business.
Our product of the week is one I bought for myself early in the year - and wanted to share with you.
THIS WEEK
Cash for Comment - The Changing Face of Referral FeesReferrals and word of mouth advertising are some of the best ways to generate new business. But the laws relating to disclosure of a material connection between a company and the person talking about the company have recently changed in the USA. Are you complying with the new rules?
ALSO IN THIS EDITION
HR Tip - Spotters Fees for New Staff
Even though the rules have changed, you can still use referral fees (as long as you use them the right way). A few tips on using spotters fees to reward staff members who recommend friends and family to apply for vacancies in your business.
Product of the Week - Proposals Pack
This is a product I bought early this year as part of my ongoing learning and development ... and I loved it!
Blog Post of the Week: Why Good Copywriters Charge Accordingly
Why do good copywriters charge accordingly for their work? This case study of one website project we recently completed may help shed some light on the matter.
Have a great week!
exuberantly yours
Ingrid
Heart Harmony
PS: This week's blog also included a video post about "Doing the same thing ... with a twist".
PPS: Follow me on Twitter – www.twitter.com/Ingrid Cliff
Tweets you may have missed from me this week:
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Brilliant article by @MarkHeartofBiz on finding the real reason you are in business (hint: passion isn't enough) http://tinyurl.com/ykwmkn2
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McDonalds Perth served EFTPOS card skimmers with their burgers http://tinyurl.com/yzcldqt. 15 secs to change over a pin pad - great security
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RT @NuttyNewswire: Entire police force in Hungarian town quits after winning the lottery.Party like there's no tomorrow http://bit.ly/1w8VQS

Heart Harmony
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