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Hi
Friend
The
issue of how to thank people who sing
the praises of your business has just
got that little bit more
complex.
We
start by looking at the issue of
referral fees, affiliate fees, pay
per say - call them what you will.
The law in the USA has now
changed relating to
disclosure.
We
then look at how referral fees can be
applied to other parts of your
business.
Our
product of the week is one I bought
for myself early in the year - and
wanted to share with
you.
THIS
WEEK
Cash for Comment -
The Changing Face of Referral
Fees
Referrals and
word of mouth advertising are some of
the best ways to generate new
business. But the laws relating to
disclosure of a material connection
between a company and the person
talking about the company have
recently changed in the USA. Are you
complying with the new
rules?
ALSO IN THIS
EDITION
HR Tip
- Spotters Fees for New
Staff
Even though the
rules have changed, you can still use
referral fees (as long as you
use them the right way). A few tips
on using spotters fees to reward
staff members who recommend friends
and family to apply for vacancies in
your business.
Product of the Week
- Proposals
Pack
This is a product I
bought early this year as part of my
ongoing learning and development ...
and I loved
it!
Blog Post of the Week:
Why Good Copywriters Charge
Accordingly
Why
do good copywriters charge
accordingly for their work? This case
study of one website project we
recently completed may help shed some
light on the
matter.
Have a
great week!
exuberantly
yours
Ingrid
Heart
Harmony
PS:
This week's
blog also included a video
post about "Doing the same thing ...
with a
twist".
PPS:
Follow me on Twitter
– www.twitter.com/Ingrid
Cliff
Tweets you may
have missed from me this
week:
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