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Hi
Friend
First an apology - I know
this week we were going to be
bringing you an article on
Communicating in a Twitter
World, but something exciting
happened that I just had to share
with you.
You see ... this week I was
interviewed by Bernadette Schwerdt,
the head of the Australian School of
Copywriting, and I managed to get a
copy of the recording for readers of
this newsletter.
So what exactly was the interview
about? Well for an hour I was grilled
about Article Marketing for business
- and during that time I shared tips
that normally I only share with my
copywriting team. So I thought you
may like a copy.
We then look at how you can
communicate with mobile or remote
team members, before looking at one
of the smartest iPhone apps on the
market (you will want to get an
iPhone just for this app).
THIS
WEEK
The Art of
Article Marketing for
Business
In this interview I was quizzed
about the art of article marketing
and ended up spilling the beans
on:
-
what precisely is article
marketing
-
why it is a great strategy to
grow your business
-
the 5 features of a killer
article
-
what you can do with a single
article (the options are
endless!)
-
what is duplicate content and
should you be worried
If you are serious about growing
your business, you can't miss
downloading this MP3 recording (and
to make it even better, there is no
cost involved!)
Feel free to share the link with your
closest friends and business
colleagues.
ALSO IN THIS
EDITION
HR Tip - Talk to
Your Team
If you
have team members on the go all day,
or working in remote locations, or
shiftworkers - having regular team
meetings may be a challenge. In this
week's HR Tip I share how you can
talk with your team - even when they
are not physically with
you.
Business of the Week -
Drinktracker
Talking of people on
the road, this fantastic app for your
iPhone should be mandatory for all
employees. It tracks your alcohol and
gives you real time BAC readings (as
well as a countdown timer for when
you will be over the limit) so you
can responsibly manage your
drinking.
Blog Post of the Week:
The 20 Strangest Keyword Terms in our
Google Analytics
In this post I take a wander
through the dark recesses of our
Google Analytics report to share with
you the funniest, weirdest and
strangest keywords people used to
find the Heart Harmony
website.
Next
week ...
Communicating
in a Twitter World (yes
really!)
Have a
great week!
exuberantly
yours
Ingrid
Heart Harmony
PS: This week's blog
also included a post about "Do Your
Words Reflect your
Brand".
PPS: Follow me on Twitter
– www.twitter.com/Ingrid
Cliff
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