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  Hi Friend The business world has once again changed. Are you keeping up?  In the USA, the Federal Trade Commission has released new guidelines relating to the use of testimonials and endorsements that have many businesses in a flap. Even if you are not in the USA, there are bits that are relevant to your business. This week we start the first of a two part article on the changes - and in particular testimonials. We then look at another use of testimonials - in recruitment, before I share my testimonial (following the appropriate earnings disclaimer guidelines) of a local online business. THIS WEEK Are Your Testimonials Still Legal Testimonials are one of the most powerful tools in marketing - but the type you collect and how you use them has now changed. I share my understanding of some of the changes and give you a link to the FTC's full explanation of the changes and the revised Guidelines.  ALSO IN THIS EDITION HR Tip: Testimonials Can be used to Attract Quality Candidates Testimonials are not just for products or services. They are a great tool you can use in  the recruitment of new staff. Business of the Week: Fresh is the Best This is a brilliant online/offline local business that is taking on the big supermarket giants at their own game. Blog Post of the Week: Teaching the Next Generation Net Permanence Forever is a long time- and what is on the net is forever. How do you teach kids this concept? Have a great week! exuberantly yours Ingrid Heart Harmony PS: This week's blog also included a post about "Coming Soon to a Business Near You - Generation Z. PPS: Follow me on Twitter – www.twitter.com/Ingrid Cliff Tweets you may have missed from me this week: Coming soon: Your tweets/Facebook updates analysed for depression from the NZ Uni to try to prevent suicides http://tinyurl.com/yhop8vu Fascinating piece by @crikey_news on court reporting via Twitter http://tinyurl.com/yh7sqm3 Raises a stack of policy & court procedure Qs Can having fun change behaviour? Love this initiative by Volkswagen http://tinyurl.com/ygb3tlv   Heart Harmony  Freelance Copywriting ... Human Resource Management Copywriting ... SEO Copywriting   Save weeks of work with our  Instant Employee Manual templates     Employee Performance Reviews: Tips, Templates & Tactics -  helping you conduct employee performance reviews that work

  October 15th, 2009 at 8:50 pm

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