The attention business -- AdWords

Advertisements...contain the only truths to be relied on in a newspaper. (Thomas Jefferson)

The attention business -- AdWords

Google AdWords is outstanding resume writing practice. www.google.com/ads/

AdWords are bullets of prose that work or fail. You get 3 sentences to live or die by. On the right hand panel of my blog www.howtoreallygetagreatjob.com/blog/ there are 3 Adword ads. One is at the top, two are at the bottom. They change constantly.

You can pay to advertise your availability, or anything else, on Google. It costs a minimum of $5.00 plus a penny. Yes, a penny. The $5.00 is the setup fee. You can spend anywhere from a penny to $100.00 for every person that clicks on your ad. You also have to have a webpage that people will land on when they read your ad. It can be a copy of your resume online or a website you like. If you want, point them at one of my links below. You'll learn what you need to learn no matter where you point them to. But really, you can learn a lot just from reading their instructions and hints on how to get the most out of AdWords.

There is a lot to learn from using Google Adwords.

You can find out which words catch a reader's attention. You will learn how to call the reader to action. Google is a wordsmith laboratory. They have wonderful training in how to write effective ads. (Hint: your resume is an ad.) Even if you don't actually use AdWords, read their advertising suggestions and guidelines.

Within a few hours of placing an ad you will start getting results...or maybe you won't. You can see how many people saw your ad and how many clicked on it. Then you can change the wording. You learn as much from the ads that get no response as from the ads that do. Hey, this is beginning to remind me of your resume again. You can learn something from the companies that don't respond to your resume as well as from the ones that do.

Getting click-throughs is a game. Getting resume call backs is a game too. You are competing against people who have ads or resumes above and below yours, literally. Prose pro's and amateur advertisers play against each other. It is a market of words.

See if you can compete. Learn how changing one word can get you 10 times the response. As Mark Twain said, "The difference between the right word and the almost right word is the difference between lightning and a lightning bug."

Treat your resume like an AdWords ad. If it gets you calls from the right companies,give it more exposure. If it doesn't work, figure out why and change it.

Something to do today

Browse in www.google.com/ads/ and see if you can learn something that applies to your resume.

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Later: Getting eaten by aliens

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My job journal blog is www.reallygreatjob.com . What I am working on.

My newsletter blog is www.howtoreallygetagreatjob.com/blog/

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Copyright 2005 thru 2007 by Bryan Dilts. "How to REALLY get a GREAT JOB" and "REALLY get a GREAT" are trademarks of Bryan Dilts. Connecting the Best People, With the Best Companies is a trademark of AGI. All rights reserved.

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Message Added: December 13th, 2007 at 5:31 am