Jeff Glaze -
Editor
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Editors
Notes:
Greetings
overworked business person.
Last week I was considering going to France to join in
the protests against the new law that prevented French
workers from being guaranteed a job for life. Yeah,
like you could never be fired! At that rate, I would
have not had to go through about 100 different jobs
before I discovered I am a serial entrepreneur.
Wow, that means I could still be working at
McDonalds™! After all that was the first job
I had as a kid. How ridiculous! Add that to the fact
that many Europeans work less than 38 hours per week
and get an average of two months paid vacation per
year, I think it is time for some worker exchange
programs! I think we could all use a little time off.
And hey, if you can't be fired you could tell your boss
exactly how you feel. I have a feeling that French
bosses know exactly where it is that the sun don't
shine!
NOTE: If you live in Europe and sub*scribe to the
NewsFlash, feel free to correct me if this is not true.
Also feel free to say mean things and call me names if
you want. I can take it, but please do it in your
language so it sounds more interesting.
On to more important things... I have arranged for some
discounts for you on Trade Show exhibiting (see below)
and there is also a notice for those of you in the
Industries surrounding investments and finance.
Don't forget, we are running a special on our
premium business listings on the site.
From now until April 15 you can buy a
premium business listing on the site for as little as
$49 and it will stay on the site until you tell us to
remove it. In other words, FOREVER. You might say it's
a tax relief promotion, take advantage, we may never
offer this deal again.
Get Your
Lifetime Business Directory Listing On
AtlantaEvent.com
Click Here Now!
Only $49 until
April 15
If you click on
the Biz Directory above ( on the menu ) you will see
the listings and if you want to get one for yourself,
click
here. You can't buy advertising anywhere on
the web for that price, at least not on a site that
gets as much traffic as we do!!!
Also, Take advantage of the ONE YEAR
ad special. If you order a year of advertising you get
SIX MOTHS ADDITIONAL FOR FR*EE! Look
for this offer on the calendar page.
Comp USA will be added as a sponsor soon! Watch
for their ad! And then watch for our flyers in
their stores! If you don't see them, ask for
them.
Remember, your feedback is important to us. Tell us
what information you need, and we will try to get it
for you. Special Thanks to our sponsor of
AtlantaEvent.com, The Ziglar Performance Group. Click
the image at left to visit their site.
Thanks for subscribing, thanks for using
AtlantaEvent.com, and have a great week.
Be sure to visit AtlantaEvent.com
often and tell everyone about it.
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like more info on Privacy-First™ e-mail
certification ( logo at left ), click for
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Jeff Glaze - Editor
P.S You too can
advertise in this newsletter call 678-508-5975 for
details.
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Special Offer For NewsFlash
Subscribers
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More Than 1,200
Women Attend This Event Each Year!
If you market products or services to women
- you can get a special $50 dis-count on display
tables at The Possible Woman Leadership Conference coming to
the World Congress Center on April 19.
Simply go to this web page and order your display table
possiblewoman.com/exhibitor.html.
When you are filling out the registration for a display table,
in the first box where you choose your table type, select the
type labeled other, type in the kind of table you are buying
and put next to it "Atlanta - $50 discount
special"
This will
get you the discount. If you prefer to call in your order, call
Reagan Smith @ 404-386-0365
and tell her you want the AtlantaEvent.com $50 off
rate.
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Feature
Article
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Seven Steps To Effective
Time Management - by Alan Fairweather
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Let's face it - time is
probably our greatest resource. We never seem to have enough of
it and it seems to pass so quickly. Well we won't get any more
of it and we can't slow it down. What we can do is make the
most of the time we have. Here are some simple steps you can
take to get the most out of your day.
1. Plan your day the night before - At the end of each day
write out all the things you need to do the following day to
achieve your goals. Pull together all the information you'll
need, phone numbers and relevant paperwork.
2. Prioritize the list
- Number each item and do the nasty jobs first. There's always
the temptation to do the easy jobs first. However, think how
the thought of doing the nasty jobs hangs over you as you do
the easy stuff. Think how good you'll feel when the nasties are
out of the way and how motivated you'll feel.
3. Stick to your list -
Tick off each item as you go and don't let yourself be
distracted. The temptation is to handle the telephone and
e-mails as they come in. The phone is hard to ignore but you
could always pull out the plug and let it go to voice mail and
switch off the email program.
Make an agreement with yourself to check for messages every two
hours or so.
4. Remember the Three
"D's" - Do it, Delegate it or Dump it. Handle each piece of
paper only once. Either do something about it now, delegate it
to someone else or chuck it in the trash. And remember - "Only
do it if only you can do it."
5. Don't procrastinate - Procrastination really is the "Thief
of Time" It's so easy to put things off till another time or
till "I've had time to think about it." DO IT NOW!
6. Plan your leisure
time - Take up activities that need you to be at a certain
place at a certain time. Instead of just "going to the gym,"
book a fitness class or an appointment with a personal
trainer.
7. Be honest with
yourself - Keep asking - "Is what I'm doing now getting me to
where I want to get to?" if the answer is "no," change what
you're doing.
This is the easiest way
to more out of your day and more out of your life.
Alan
Fairweather -"The Motivation Doctor" - is the author of "How to
get More Sales Without Selling" To receive your free newsletter
and free e-books, visit: howtogetmoresales.com
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Advertisement for Mostcool
Media, Inc. Creator of AtlantaEvent.com
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End of Advertisement for
Mostcool Media, Inc. Creator of AtlantaEvent.com
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Feature
Article
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Leadership Starts
Within, Then Focuses Outward - by David
Luhr
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When
many people think of leadership, they don't think of it as
existing on a continuum from leading oneself to leading others.
They also don't typically associate serving others with
leadership. But the fact is that leadership involves both. Here
are some thoughts as to why I believe this to be true.
Lead Yourself First - Can someone effectively lead others if they
don't do well at leading and managing themselves. In my opinion,
no. Being able to lead yourself effectively comes before being
able to lead others. As a leader of others, you must set an
example. Understanding your behavior and its impact is important
to being effective as a leader.
Be Yourself First - To become a leader you must become yourself.
Often referred to as authenticity - you must be comfortable with
who you are and not be afraid to show others who you really are.
Otherwise, people will sense it, they will see through any
pretense and you will ultimately lose credibility.
Adapt to Others - Have you ever met someone who seems comfortable
in almost any situation or group of people. They seem to have an
intuition that enables them to effortlessly adapt their style to
the level of the person they are interacting with. Great leaders
do this. They don't force people to come to their level. Instead
they bring themselves to the other person's level.
Develop Others - Leaders serve others by developing them as
leaders. They share skills, insight and power. They even let
others have the opportunity to lead. The whole purpose being to
develop new leaders. A good leader is one thing, but a great
leader is one who develops more leaders.
Communicate to Others - Leaders serve others through
communication. They make sure that information flows freely and
to everyone. Holding back information in order to strengthen
one's own position has no place in effective leadership.
Be Available to Others - Leaders cannot be isolated. People need
to feel that they can approach you and talk with you. You need to
be available to them and sometimes you even need to seek them
out.
Support Others - A leader needs to provide support to others,
make sure resources are available and the structure in place so
others can succeed. Leaders don't succeed unless those that
follow that leader succeed as well.
Encourage Others - A good leader knows when to take risks and how
to calculate those risks. But your followers may not. They need
to be encouraged to take risks, but this also means that they
need to know that mistakes are okay.
A leader often has to start with self leadership, but when it
comes to leading others, a leader's focus is often focused on
serving those that are following.
David Luhr is a leadership coach and the owner of Summit Ascent.
Find out more about David and the coaching services he offers at
summitascent.com and be sure to sign up for his
fr*ee newsletter.
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Advertisement for
Productivity Essentials and The Learning Annex
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Click Above
For More Info
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Coming In May - Donald Trump Real Estate Wealth Expo -
Exhibitors Wanted
Would you be
interested in becoming an exhibitor where the people
attending will be (60,000+) investors, active people,
people with an entrepreneurial spirit, and people with
MONEY? These are the people YOU want to meet. More than
72 seminars will be taught by such experts as
Donald Trump, Rich Dad's Robert
Kiyosaki, Tony Robbins,
George Foreman and 72 other
experts.
Please submit your information HERE
if you are interested in having a booth at one of these
upcoming events, and I will be sure to get you more
information. Space is going FAST at the May 6-7 Atlanta
Expo.
Location... Location... Location! First come -
First location! Available booth
space:
http://www.trumpexpo.com/graphics/Atl-Exhibs.pdf
Kim
Nelms - Trump Expos/The
Learning Annex, Independent Sales
Associate
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End of
Advertisement
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Media Darlings: The
Top Ten Do's and Don'ts of Working with the Press
By Susan Friedmann
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There's a saying in the
newspaper business: Advertising is expensive-but editorial is
priceless! This simple phrase speaks to the fact that readers
trust and value any information they read in an article or column
far more than any data they glean from an advertisement. Even
when the facts presented in an article and an advertisement are
identical, the results are the same. Positive editorial coverage
is worth its weight in gold.
Yet many exhibitors don't know how to work effectively with the
media. I hear it all the time - from both sides of the aisle.
Exhibitors wring their hands in despair when not a single word
about their new products show up in the trade publications - and
reporters get irritated, frustrated, and downright disgusted with
those exhibitors who seem to go out of their way to make getting
a good story possible. It's a no-win situation - but it doesn't
have to be!
Here are ten do's and don'ts about working with the media at a
trade show. Remember, the press is not your enemy! Reporters have
a job to do, and nine times out of ten, it's in your best
interest to help them do it. You both win - they get good copy
for their story, and you get editorial coverage.
Do: Do your homework before the event. Develop several newsworthy
angles that showcase your message. Emphasize timely information,
such as industry trends, statistics, new technology or products,
do-it-yourself tips, techniques or strategies, and useful advice.
Human interest stories are great because they allow writers to
put a 'face' on what could be a dry nuts and bolts story.
Don't: Decide what story the reporter is going to write before
they even get to the show. Sure, you might have all these great
human interest angles or wonderful quotes, but if the reporter is
trying to put together a succinct, 'just-the-facts-Ma'am' story,
that's just extra noise the writer doesn't want or need. Listen
to what the reporter is asking for, and provide that.
Do: Build a working relationship with the press. Get to know the
editors and writers. Volunteer to be a resource for them.
Reporters keep 'source lists' -- people who are informative,
friendly, and quotable. That's where they turn first when they
need to write a story on a particular topic. You want to be on
that source list.
Don't: Snub the little guy. Just because someone is writing for
the Omaha Chamber of Commerce today doesn't mean they won't be
editing the most prestigious trade journal tomorrow.
Professionals move in the media with amazing speed and regularity
- but they take their memories with them. Burn a reporter when
they're nobody, and they're going to remember when they're
somebody!
Do: Have a good press kit. Include interesting and timely
information; a one-page company bio sheet - corporate structure,
executive staff chart, sales figures; complete product
information - specs, distribution methods, pricing; good product
photos or links to on-line FTP sites where photos can be found;
key contacts. Everything must be accurate and verifiable. Unique
packaging is good if you're unknown, otherwise, don't
bother.
Don't: Pad your press kit with tons of 'fluff'. Short and to the
point is much better. Avoid gimmicks, head shots of your CEO,
outdated, false, or exaggerated information. Misleading
statistics can be the kiss of death - give context for all
numbers. Standard sized folders or smaller is best, as these
easily fit into bags and briefcases.
Do: Make every effort to spread the word. Coordinate with show
organizers at any media events they host, and make sure that
plenty of your press kits are available in the media room. Post
all relevant information on line, so information can be accessed
after the event. Hold press conferences when appropriate.
Don't: Hold a press conference 'just because'. Press conferences
are specifically for major announcements, new product
introductions, but only if they are truly new or improved, or
general industry trends - what's hot and what's not. If you host
a poorly organized event when nothing newsworthy is shared,
you've just irritated a whole room full of reporters. Not a good
idea.
Do: Keep your promises. If you schedule an interview, be
available and on time. If you arrange to have materials sent to a
reporter, make sure they're actually sent. Promised photos should
be as described. Reporters work tight time frames, so when you
fail to deliver what they're expecting, they don't have time to
come back looking. They'll move onto another, more accommodating
source.
Don't: Assume that the reporter knows everything about your
industry, especially if they are from a general interest
publication. Provide background data, give real-world examples,
and avoid industry specific jargon. Spell out acronyms at least
once, and explain the relevance of any awards, certifications, or
honors you may be discussing.
Written by Susan A. Friedmann,CSP, The Tradeshow Coach,
Lake Placid, NY, author: "Meeting & Event Planning for
Dummies," working with companies to improve their meeting and
event success through coaching, consulting and tradeshow
training. For a free copy of "10 Common Mistakes Exhibitors
Make", e-mail: article4@thetradeshowcoach.com; website: tradeshow-training.com
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Feature
Article
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Ask The Expert - With Brian
Hilliard
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Q. My business
is very referral oriented... no advertising, billboards or
things like that. But I'm still not sure exactly when during a
client relationship I should ask for a referral. Any
ideas?
A. To tell you the
truth, I think sales is more Art than Science to begin with,
meaning there is no "right" time to ask for a referral. As
long as you're working hard and moving forward, then the exact
timing of your request shouldn't be a big deal.
Generally speaking, I
advise my clients to work with the following rule of
thumb:
When the relationship
develops to where the client believes in your services and
trusts you as an individual - then, and only then - can you
consider asking for a referral.
So what can you do to
keep a relationship headed in that direction?
Personally, I like to
give clients things they don't expect. Restaurant gift
certificates, birthday cards, and even some baked goods every
once in awhile. Call me old-fashioned, but companies lately
seem more concerned with getting "new prospects" then they are
at retaining "existing customers".
Which means even as a
busy entrepreneur, you don't have to do too much to turn an
existing client relationship into a potential Referral
Partner. (They're not getting that attention from the "Big
Boys", so they're not going to expect it from you.)
So all you have to do
is give out a little bit more than they expected - beyond the
stellar service you normally provide - to get people
comfortable in giving you referrals. And as long as you're
doing that, it really doesn't matter when you ask for their
help.
As a popular speaker and author of the book Networking
Like a Pro, Brian is
recognized as the leading authority in showing busy
entrepreneurs how to get more
leads and close more deals. If you have a sales or
marketing question, just email info@agitoconsulting.com
and stay tuned for a response.
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