AtlantaEvent.com NewsFlash - Time is Money - Or is it?
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Series
Y2K+5
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Look behind
you, someone is watching!
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September 16
2005
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Intro From Jeff
Glaze

Jeff Glaze
Editor

"Buy my
eye-opening ebook!" from Jeff Glaze, The editor of
AtlantaEvent.com
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Greetings,
It has ben an emotional couple of weeks, hasn't
it? With the aftermath of a major national crisis under our
belts, we have all been thinking a lot more about disasters and
how to prepare for them. Here are some thoughts I have had.
To prepare personally:
Make a bug out kit. This is a backpack that contains personal
essentials - a change of clothes, toiletries - toothbrush, tooth
paste - medicines- a waterproof container for documents like
insurance policies, birth certificates, stock certificates and
important documents or photos and passport. A large zip lock type
bag is good for this.
Keep bottled water and protein bars on hand and consume them
periodically to keep your stockpile fresh. As you pack your bug
out kit, throw them in.
Pepper spray may come in handy. $100 in one and ten dollar
denominations may be useful. You may even want to have a bag for
valuable jewelry. The best way to carry valuables is to have a
valuables pouch that you wear on your body under your
clothes.
What other items can you think of? You can use this also in event
of tornado or flood warnings.
For your business, you can replace hard drives with removable
ones. This way you save all of the data and do not have to carry
much extra.
It is important for us to remember that we are all vulnerable to
disasters. We should, in the words of the Boy Scouts, always "be
prepared". Clik here
for a web site that contains information on almost any type of
disaster.
Check out the articles this week, there are a few nuggets
included. Stay safe and see you next time!
If your business event or organization is not listed on AtlantaEvent.com, add
it by clicking on the links. Submit articles here
and feedback here. Please remember that
we only feature business events and organizations.
Thanks for
subscribing and be sure to tell others about AtlantaEvent.com!
Jeff Glaze - Editor
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Feature
Article
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Time Is
Money!
By Jeff Glaze

You Got The
FR*EE DOWNLOAD
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Proceeds go to keep AtlantaEvent.com online
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Time
is Money. Or is it?
When we work for a client as a contractor, or for an employer, we
expect to be paid for the hours we work. If we work extra hours,
we might even get paid for overtime. At least we hope so.
In all types of employment, the usual important thing is the
money. When it comes to things we love to do however, often the
money loses it's importance. it is a strange phenomenon that when
we are doing something that we love to do we are more than often
willing to pay to do it.
If you love Golf, on the golf course does money matter? It does
if you bet on the game! Other than that and those who dream of
"going pro" money becomes irrelevant.
America is a country with so much disposable time that people
have to find hobbies to keep themselves busy. For each of these
hobbies, there is a business out there somewhere to supply it.
Have you ever found yourself daydreaming while working on that
hobby, "I wish I could do this for a living. "?
Take a good look at it? Could you do it for a living? Even if it
meant making less money? If you were to ask people who have taken
their hobby and turned it into their business, you would probably
find most of them are very satisfied with their business lives.
You may know my own story, how I bought a computer, played with
graphics and writing and turned it into my career. It is
something that you can do too!
Just do the research and see if there is a business in your area
that supplies your hobby. If not, become the local supplier. If
your hobby is painting or pottery or other arts, open your own
gallery. Bring in others work on consignment and promote with
flyers, wine tastings and other events.
You see, if you just think beyond a paycheck, the rules of time
and money begin to bend in your favor. You may find yourself in
your dream living it to the fullest. I love what I do and you can
love what you do too!
Jeff Glaze is the editor of this newsletter and
www.AtlantaEvent.com and the author of "The Six Xtremes of Power
Business Networking".
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Feature
Article
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What's Your
Business Model?
C.J. Hayden, MCC
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If you
have enough clients to keep you busy, you must be making a good
living, right? Well, not necessarily. Some of the busiest
professionals around aren't earning enough to pay their bills. On
the other hand, there are some consultants, coaches and other
service providers who have plenty of time on their hands but also
earn quite a bit of money.
The difference between the income levels of these two groups isn't
just because one group is better at marketing than the other. The
difference is in their business models.
Simply put, your business model is the answer to the question "How
do you intend to make money?" It's your plan for how you will
generate sufficient revenue to meet your expenses and earn a
profit. Unfortunately, many independent professionals don't
actually have a profit-making plan. And some of those who think
they have one are relying a bit more on magic than they are on
statistics.
For example, when you first hang out your professional shingle,
charging $100 per hour may seem like quite a lot. After all, if you
earned as much as $100,000 per year at your last job working a
40-hour week, you were still only making $48 per hour. So perhaps
you think that doubling your former hourly rate should be more than
adequate to keep your net earnings at their former level.
Let's do some quick math. If your business model is based on
working intensively for one major client for weeks or months at a
time, such as many corporate consultants do, an hourly rate of $100
could indeed generate $100,000 per year. All you would have to do
is keep busy approximately half of the time. $100 per hour times 20
billable hours per week times 50 weeks per year equals
$100,000.
But what if your business model is based on working only two to
four hours per month for each client, like many coaches,
therapists, or healing professionals? Now if you want to earn
$100,000 per year, in order to bill those same 20 hours per week,
you'll need 20 clients at once if you see them for an hour per week
and 40 or more if you see them for less time or meet less
often.
In the first example above, you only need a handful of clients each
year and have large blocks of time left over to market yourself.
That's a sensible and realistic business model. In the second
example, you need a constant stream of new clients coming in and
the time you have available for marketing is likely to be broken
into small chunks between appointments. That sort of model is more
likely to lead to stress and struggle than it is to success.
The first place you might look in order to fix model number two is
raising your hourly rate. You could charge $150 per hour, $200 per
hour, or more, if your target market will pay it. But rates like
these may be out of reach for many potential clients, and difficult
for you to justify.
But rate increases aren't the only way to fix a broken business
model. Both of the models we've been examining are fee-for-service
models, based on an hourly rate. Instead, you could choose a
different type of model altogether. Here are some examples:
Fee for Service Models
Day Rate - Instead of charging by the hour, you can charge by the
day or half-day. This imposes a minimum on your clients, avoiding
short appointments that fragment your work schedule. Examples: An
on-site massage therapist calling on corporate clients; a
professional organizer serving home-based businesses.
Project Fee - Charging a flat fee for each project allows you to
bill for time you spend planning, researching, or just thinking
about your client's issues. Clients often prefer flat fees because
they can budget their funds more accurately. Examples: A graphic
designer creating a logo; a communications consultant writing a
company newsletter.
Monthly Retainer - When you ask clients to pay by the month in
advance, you can charge for your availability, not just service
delivered. Your retainer can guarantee you a fixed number of hours.
If the client uses less, you still get paid. If they use more, you
can charge extra. Examples: A career coach offering as-needed calls
and e-mails in between sessions; a virtual assistant providing
on-call customer service for a small business.
Product-Based Models
Flat Fee - A wide variety of items can be sold for a flat fee to
increase revenue to your business. "Products" can also include
services delivered in a defined package. Your buyers may be either
existing clients, or others who can't afford to hire you
individually. Examples: A conflict resolution consultant offering
public seminars; an executive coach providing personality
assessments; an image consultant selling a wardrobe design
kit.
Subscription - Providing products or services by subscription can
provide a steady source of income and reduce marketing time. A sale
made only once can continue to provide revenue. Examples: A sales
trainer selling an educational CD series by monthly subscription; a
life coach hosting a membership-based online community.
Bait and Hook - Also called the "razor and blades" model, Examples:
A time management consultant offering a training program including
day planners that must be re-ordered; a web designer providing
proprietary modules under a license that must be renewed
annually.
Any one of these models can be used to build an entire business, or
you can combine different models together. For example, a
consultant could charge a flat fee for assessments, then a day rate
to deliver services. A coach could charge a subscription fee for
group clients and a monthly retainer for clients worked with
individually.
If your business isn't earning as much as you would like, look
beyond your marketing or the rate you're charging. The real
solution may be to choose a new business model.
C.J. Hayden is the author of Get Clients NOW! Thousands of
business owners and salespeople have used her simple sales and
marketing system to double or triple their income. Get a free copy
of "Five Secrets to Finding All the Clients You'll Ever Need" at
getclientsnow.com
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Feature
Article
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Reinvent Your
Time Management Skills:
21st Century Techniques for Reaching Higher Levels of
Productivity Using Microsoft Outlook
By Karla Brandau,
CSP
President of Time for Results
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Wouldn't it be handy if
you could open up your brain, scoop out information that is
outdated, then pour in information that would put you on the
cutting edge?
To
thrive in today's world, you may have to do just that when it
comes to reinventing your time management skills for the 21st
Century.
In a
recent time management program, a participant brought to class a
cell phone, a pager, a PDA and a laptop. He was proud of his
technology gadgets and the amazing feats they could perform. The
purpose at purchase time was to stay more organized but deciding
which feature to use on which gadget and which gadget to use for
which function confused him.
Your
personal reinvention of time management skills for the 21st
Century demands that you pick the best technology gadgets that
will fit with your style of time management. Reinvention of time
management skills also means understanding the power of the
software loaded on your technology tool. It requires handling the
deluge of e-mail, a 21st Century work activity, while keeping up
with projects, daily tasks and calendar appointments, all rooted
in human productivity since the beginning of time.
Let's
examine the Microsoft Outlook software. When you got your
tutorial from IT, you probably listened the most intently to the
e-mail instruction because it was immediately useful. If however,
after years of sending and receiving e-mail in Microsoft Outlook,
you still use the program mainly for e-mail, you are only using 1
out of 6 of the powerful features you paid Bill Gates for the
privilege of using. You are only taking advantage of 83% of the
potential of Outlook. To fully take advantage of what you
purchased, you need to change your paradigm, or "unlearn" that
Microsoft Outlook is primarily an e-mail program. You can access
many tips on time management using Microsoft Outlook by clicking
on www.timeforresults.com/outlooktips.
Before my personal
coaching, a large majority of my clients had not used the Tasks
feature in Microsoft Outlook. If you are one of those, click on
Tasks and start making an electronic "To Do" list. Refrain from
making a duplicate list in your date book organizer, on your
yellow pad or on those handy sticky notes. With an electronic
task list made in Microsoft Outlook, there are several ways to
systematically prioritize the items, move them up and down on the
list, turn them into calendar events, change due dates, and other
marvelous things only available with technology. You choose the
method best for your personality and how you work.
Technology gadgets loaded with calendaring software are great
places to keep your schedule. You can schedule out into the year
4000 if you think your exercise and diet routine will keep you
going that long. I personally found it easy to transfer to an
electronic calendar as opposed to a physical calendar with the
1-1/2 inch blank squares into which you tried to cram all of your
daily activities.
Reinventing your time
management skills as it applies to the use of the electronic
calendar involves using the calendar as a place to plan the flow
or your day. For instance, if on today's date, you need
to:
• Take your
suit to the dry cleaners
• Make a ticket to Chicago for the conference next
month
• Ensure that HR gets your updated insurance
changes
• Have a package ready for FedEx pickup by Noon
• Finish the Telco project by 2:00 pm
These
are not "meetings" such as the meeting scheduled with your
manager at 10:00 am or the team meeting at 2:00 pm, but adding
the above items as calendar events and then estimating the time
it will take you to complete each item gives you graphic and
sometimes shocking information on the discretionary versus the
non-discretionary time available during your work hours. This
kind of information helps you to work leaner, cut out unnecessary
steps and combine errands while reducing and simplifying. It is
especially effective if you plan tomorrow before you leave the
office today.
The ideas I have given you for reinvention of your time
management skills are not brain surgery but they are not easy
either. Time management practices are habits. It takes intense
effort to change a habit.
The
deception of "it is working now" is another reason why the
reinvention of personal skills is challenging. "It is working
now" lulls you to sleep as you think all is well, believing "I
can catch up tomorrow," "I'm doing pretty good," "I'm not too far
behind."
A
third reason reinvention and self-renewal is complicated is
because it is easier to keep doing what we have always done
instead of investing the time to learn something new. This is
true especially when learning new software. My preferential human
style of functioning is to learn the bare necessities to get me
into the program and then stumble on to other features and be
amazed at the breadth and depth of the software. The need to be
efficient this very minute blinds me to the return on investment
in the short two to three hours needed to be fully functional in
a software program such as Outlook. The return on investment in
learning time is well worth the expenditure of energy and is
vastly superior to waking up one morning and being
obsolete.
Try
these actionable strategies and techniques for using 100% of the
advanced Microsoft Outlook available and they will help you
handle your workload and increase the time you spend in high
payoff activities. Graduates of the Time for Results program
consistently reinvent their time management skills and find 30 to
90 minutes of valuable time every day, giving their career a
positive boost!
Karla Brandau is a Certified Speaking Professional (CSP),
author of 101 Time Management Tips for Busy Professionals, and
president of Time For Results. Time management and Microsoft
Outlook products are available at, .timeforresults.com. To bring
Karla to your company for technology and time management
training, call Time for Results at
1-770-923-0883.
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Feature
Article
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Why Should We
Care?
by Jeff Glaze
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Do you ever feel like no
one cares about you? If you have ever felt that way, you know
what an empty lonely feeling that is.
In business, the business owner can experience this. They can
feel like their vendors, clients, employees, partners, friends
and relatives don't care and this too is a lonely empty feeling.
It is a feeling that causes the business owner to take some often
drastic steps.
Here are some drastic examples. ( I love that word - drastic!
)
If a business owner does not feel that a vendor does not care
about having them as a client, the business owner will go to
great lengths to find a new vendor. They may even settle for
higher prices and lower quality in search of the vendor who
treats them like their business is important to them.
If a business owner has a client who is difficult for unknown
reasons, who does not respect the needs of the business owner
regarding the amount of time or attention they demand from them,
or even when a client becomes rude and annoying, a business owner
may ask a client to take their business elsewhere. This can
result in a client having an interruption of needed
services.
Employees who do not care about the success of the business are
very much at risk. Not only do they risk losing their job, they
risk losing the growth potential that can further their careers
both inside of the business and in the future of their career. An
employee might rationalize that the employer does not care about
them. In this situation an employee should question if their
needs are reasonable. After all an employer hires an employee to
perform specific tasks. In exchange for the performance of these
tasks the employee receives wages and/or benefits. Beyond a
reasonable respect of the employer toward the employee. If an
employer practices good leadership skills, most employer/employee
issues will not exist.
Partners in a business share a great deal of responsibility.
These responsibilities extend beyond work, tasks and delegation.
They include on openness and honesty toward other partners for
the greater good of the business. Nothing will kill a partnership
quicker than kept secrets and misunderstandings. A partner who
does not care about these things will not be a partner for
long.
Friends and relatives may care about you as a person, but may not
care at all about the success of your business. When you start a
business you can almost expect that friends and relatives will
not be customers. Of course this may depend on the type of
business you start, but you will find that customers who become
friends will often care more about your business than regular
friends or perhaps even relatives. Sometimes when relatives work
in your business it becomes painfully clear how little they do
care!
As a business owner if you do not reciprocate caring and give as
well as receive, you will find yourself limiting your success.
Each of the examples above can be flipped to apply to you as
well. So in a world of anonymous, nameless, meaningless faces and
relationships, a little bit of caring can go a long way.
Do you care? You should!
Jeff Glaze is the
editor of this newsletter and www.AtlantaEvent.com and the author
of "The Six Xtremes
of Power Business Networking".
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Message Added: September 16th, 2005 at 10:45 am
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