Many small and home based
businesses know they need to market and yet, have little or no money
to do so. Sadly, many use this as a reason not to market. Even on a
limited budget you can promote and gain visibility for you and your
business.
The following
three strategies have proven extremely effective for countless
businesses as they can for you.
1. Press Releases
– Very effective and they offer a great deal of credibility
when published. You must have a well written release that is
pertinent to the media source you are sending it to. You can
distribute press releases both online and off.
A quick Internet
search under media resources in your city will bring up radio,
television, newspapers and magazines in your area. To find online
resources do a search under “free online press release
distribution.” Numerous listings will come up. Be sure to
utilize the free services when on a limited budget.
There are services
you can pay for if you are so inclined. Two excellent resources for
both free and paid are www.prweb.com and
http://arrivenet.com/.
Prior to writing a
press release, determine the following:
-Who is your
target market?
-What is your target media?
-Who is the contact person at the media outlet?
-What is the timeframe for submission?
-Do you have an attention-grabbing headline?
-Do you know the who, what, when, where, why, how?
-Do you have good quotes, research and technical date if
appropriate?
Click this link
http://press.arrivenet.com/bus/article.php/593635.html to see how
powerful a well-written release can be.
2. Articles -
Writing articles is a great way to gain recognition as an expert in
your field or specific industry. By providing practical information,
you can reach targeted audiences. This can create exciting
opportunities for you and your business.
Whatever you write
about should be something you are knowledgeable on and your
information is factual. Incorrect or untrue information can come back
to haunt you.
Recently I read an
article by someone claiming to be an Internet marketing expert. Their
article was about gaining visibility on the Net. To find out how much
visibility this so called expert has I did a name search on the
author. The “expert” author had only 10 postings
under his name. Not very impressive when other experts have thousands
of listings. The author immediately lost credibility.
3. Presentations
– One of the most incredibly effective ways to market your
product or service is to offer a complimentary information seminar.
When you provide great information that is of interest to your market
you have become a resource before you are a vendor.
By positioning
yourself as a resource you are marketing in a very unique way.
Hosting a
presentation can be virtually expense free. You can offer to do a
presentation at a staff meeting for a client. Many large companies
have brown bag lunch speaking opportunities.
You can host a
meeting open to the public at your local library. Be sure to send
press releases to the local media when you are offering a
presentation open to the public.
Many associations,
including your local Chamber of Commerce, are constantly seeking
presenters who can provide timely and content driven talks that
benefit their members.
When you apply one
of the three recommendations to your marketing mix you will gain
benefit. When you apply all three the results can be
phenomenal.
Learn how
to market online with little or no money. Access FREE eBook Street
Smarts eMarketing Tips Guaranteed to Jump Start Your Internet
Presence to Put You Miles Ahead of the Competition
http://www.streetsmartsmarketing.com/free-ebook.htm written by
Kathleen Gage, an award winning entrepreneur, keynote speaker and
author, specializing in low cost, high return marketing strategies
for small and home based businesses.