
Jeff Glaze -
Editor

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Editors
Notes:
People are
capable of anything. I am convinced of it, if you read
my article "Phishing with Dynamite" you will see yet
another level below the bottom that people will go to
in order to cheat unsuspecting folks out of their
money.
I hate to be negative, but darn it, sometimes you just
have to sound the alarm!
I would like to offer my apologies to one of my
favorite contributing authors. In my last 2 issues,
articles by Kathleen Gage were either truncated or
contained a bad link to her web site. The bad link was
my error, the truncated article was thanks to my
mailing service. My apologies also to those who were
enjoying her article when suddenly it ended in the
middle of nowhere.
Take a moment to click on her name above and visit her
site if you get the chance. She is one of our best and
we appreciate her contributions.
If you haven't seen the calendar on AtlantaEvent.com
this week, take
a look at the new type of ad in the column to the right
of the page. These ad are available for only $160 a
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678-508-5975.
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Jeff Glaze - Editor
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Feature
Article
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Phishing With
Dynamite - Job Seekers Beware! by Jeff Glaze
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If
you were born before 1960, you may remember a strange phenomenon
that was once used by some people to shortcut the process of
catching fish. Instead of using a fishing pole and waiting
patiently for a fish to swim by and take the bait, they would
take a boat out into the lake with several sticks of dynamite in
hand.
A quick setup and a
toss of one of those sticks of dynamite into the lake resulted
in an underwater explosion - either killing or stunning all of
the fish in the general area of the explosion. Once dead or
stunned, the fish floated to the surface and the so-called
fishermen could scoop them up with a net and fill their boat
with the catch of the day.
Now outlawed
and much more difficult to buy the tackle required, fishing
with dynamite is pretty much a thing of the past.
In the past
few years a new type of activity has been commonly referred to
as Phishing. This does not involve water but involves using
bait to catch unsuspecting victims. Once caught, victims give
the Phisher their personal information.
This type of
scam started online with the phony bank emails asking people to
update their information. It then spread to the phony email
pretending to be from from e-Bay or Pay Pal. Next was the
fraudulent email from the African business people asking for
help to transfer millions of dollars from their deceased
relatives accounts. Then there was the one in which a poor rich
individual was dying and they wanted an honest person to take
their millions and distribute it to charities. And lastly in
this series has been the business partner needed scam where the
foreign company needs an “agent” to help
them in this country.
Most of
these rip-off scams were geared to trying to get your personal
sensitive information to be used to empty your bank account or
to commit identity fraud.
Now there is
a brand new assault that is targeted at the unemployed and what
a good target they can be. Why are the unemployed a good
target? Most people who experience unemployment suffer from
elevated anxiety about their future. This anxiety increases
over time, the longer the period of unemployment
continues.
Today with
the miracle of the internet, we can search for employment
online via massive job sites. You know the big ones, you have
seen the commercials and possibly you have even uploaded your
resume to them.
The scammers
have seen the commercials too. Now they have begun to use these
sites disguised as employers offering really good paying,
interesting sounding jobs. One of the recent ones was related
to a talent agency. Here is how the process goes.
You get an
email from the prospective employer telling you that they have
seen your resume on the job site and they would like you to
fill out their online application and send a resume. In some
cases, this is the only step, if they ask for things like your
SSN in the application. They might really have it worked out
and take it further. They may only ask for basic information
and have you upload your resume. Then they build on the game -
they make you wait. About a week or so later you get the
congratulatory email saying that you have been selected from
applicants, and to go online and fill out the agreement, after
which you have to fill out the insurance forms, or the W2 form
so you can begin your training.
Alarms are
going off and red lights flashing!
As a person
who has been unemployed for three or more months, wouldn't you
love an offer making $75-100 thousand dollars a year?
I guarantee
that some people are giving all of their information. In
investigating one of these scams, I found that one online
scammer had built over 50 different web sites under 50
different company names. Each time they got the boot from the
online job site, they just started a new bogus company.
In fact some
sources for my research said that some of the information
stolen was not used for identity theft, but sold to other
scammers and spammers for their use.
So now,
everyone is officially a target, if you have money, no money,
if you are an adult or a child, if you are living and breathing
and even dead, your personal information can and may be stolen.
If or when it is will you have been the one who gave the
information away in desperation of getting good employment? My
guess is if you are reading this article, you won't.
Remember
these points:
1. When it
sounds too good to be true, it probably is.
2. A good paying job usually requires a face to face
interview.
3. Even a criminal can buy a secure web site.
4. Online job sites do not screen employers.
Use caution
online, it's a high speed jungle out there and now, they're
Phishing with dynamite!
Jeff Glaze is the Editor of AtlantaEvent.com, founder of privacy-first.com e-mail certification program and
the author of several e-books. His company, Mostcool Media
Inc.( mostcoolmedia.com ), specializes in marketing
planning, coaching, business networking training, web and media
development. His e-book "The Six Xtremes Of Power Business
Networking" is available here: atlantaevent.com/ebook.htm Jeff Glaze is available
to speak to your group and can be contacted at 678.508.5975
Copyright © 2006 by MostCool Media Inc.
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Feature
Article
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DNA of Leaders: Move Beyond
Fear to be Connected
- By Nancy Snell & Judith E. Glaser
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Even
though technologies enable us to dissolve boundaries of space and
time and connect us in exciting ways, we still face the same old
challenge: to dissolve boundaries among colleagues, to build
trust, and to engage our people.
We-centric leaders lift
people out of fear, frustration, and anger, which cause people
to disengage from each other. They create a culture than
enables colleagues to be connected, involved in living the
values and vision.
When people
fell disconnected, they become reactive, project their anxiety
onto others, create more fear, blame others for what is missing
in their lives, reject first to avoid being rejected and
disengage.
When
colleagues work in concert, they learn from each other, develop
higher-level skills and wisdom, meet performance goals, and
turn breakdowns into breakthroughs. When leaders turn to others
for suggestions and value them, they create a community that
looks forward to coming to work.
Learn to
manage three dynamics: First, learn to manage your own
reactions - bullying, intimidating and micro managing don't get
results; inspire others to higher performance. Second, put your
ego behind you - what matters is what "we can do together" not
what "I" can do. Third, let go of the past; focus on the
challenges facing you and build healthy, mutually beneficial
relationships.
Mastering
these three dynamics changes everything. Your ability to lead
will increase exponentially, and you will enhance your ability
to create inspiring environments where people work together for
mutual gain, growth and understanding.
Rather than
get tangled up in conversations about blame, fear and
frustrations about what is not happening at work, you establish
a positive context for transformation by engaging people in
ongoing conversations about what has, can and will work to
create a transformation. In doing so, you focus on what needs
to happen to address the challenges and with that focus and
commitment, you develop into the best company possible. Rather
than trying to fix the past, you create the future with
others.
Hard wiring
the DNA
As a leader,
you can shape the experiences people have at work by reducing
fear and inner focus and creating cultures that facilitate
enhanced sensitivity, mutual support, vital communication and
engagement in the strategy. When we live in toxic fear-based
cultures, we become unhealthy in mind and spirit. We can react
like cancer cells - like cells that stop communicating with the
immune system designed to protect the whole body, cells that
start to grow all over because they have lost their sensitivity
to other cells and cells that create roots and lock themselves
in isolation, drawing nourishment from the body and weakening
it.
When we live
in fear, we withdraw, build our own "story" of reality, imagine
others are out to get us and react accordingly. We stop turning
to others for help and stop taking feedback and advice from
others.
Universal
fears include the fears of being excluded - so we create
networks and exclude others first. Being rejected - so we
reject first. Being judged unfairly - so we criticize and blame
others. Failing - so we avoid taking risks and making mistakes.
Losing power - so we intimidate others to get power. Feeling
stupid - so we either don't speak up or speak too much. Looking
bad in front of others - so we save face.
Universal
desires include the desire to be included on a winning team, be
appreciated, successful, powerful, creative, smart and
influential; to have a leadership voice and meaning and
purpose; to learn, grow and explore.
When we
perceive the world through a lens of fear, our egos drive us
into habit patterns of retention. Over time, we incorporate
defensive behavior patterns into our daily routines. We turn
away from others when we are coming from protective behaviors,
rather than turning to others for help in making vital changes
in our lives.
Unleashing
Humanity
Leaders
create cultures where all team members can contribute their
talents and potential. Potential is often invisible - yet to be
discovered. It's born out of the healthy interactions of one
person with another. As we interact, we trigger
responses.
Once you
learn new strategies and techniques for rewiring your life,
relationships, and workplace from those that are focused on
fear to those that are focused on achieving outrageous results,
your life (and the lives of others who work with you) will
radically shift. When we live in a positive, inspiring,
inter-dependent, catalytic, expressive workplace, we all share
the power for turning a toxic culture into a healthy,
we-centric, inclusive workplace. From this new vantage point,
you gain a new perspective about what you can create with
others.
Try
This
When
colleagues work together to discover Best Practices, they shift
from focusing on the negative, refocusing on looking for the
positive practices that help the organization grow to its
potential. Best Practices represent what is good and what
works, and it defines what it means to be a world-class company
that attracts customers. Sharing Best Practices is a way of
elevating the skills and talent of everyone.
Create a
Best Practices forum to change the focus from loss to
gain.
- Bring a
team together to discover and share Best Practices.
- Choose people who work in different ways can raise the IQ for
everyone.
- Use the Best Practices framework to catalyze cooperation and
teamwork among colleagues who come from different areas and
work in different ways.
- Ask team members to think of things they do that have a
positive impact.
- Ask the team members to describe what they are working on,
what approaches they are taking, what impact they are having
and how to transfer this knowledge to others.
- Each member of the team presents these Best Practices to
colleagues
- The facilitator captures what each person is doing to create
success.
- Participants ask questions to clarify the Best Practices and
to learn how to transfer them to other situations. The end
result is that people feel heard and valued.
The hardest
part of leadership is that everyone wants to play an important
role and be recognized for their contributions. Sometimes
leaders find it difficult to manage the relationships, the
competing demands and needs and the lack of resources - and so
territoriality arises. Sometimes we lose our sensitivity to
others. We become so enchanted with our own notoriety and
entrenched in our own successes that we forget to honor others
for their contributions.
Leaders need
to create a feed-back-rich culture so that everyone is open to
feedback on their ideas and behavior. This way everyone grows.
As a leader, you can promote mutuality by tapping into the
vital instinct of growth. You can encourage everyone to be
sensitive to personal and group boundaries, while helping them
to see how personal growth can best be achieved by expanding
opportunities for growth of the enterprise.
Leader
Behavior
We often
turn to turf wars, silos and territoriality when we fear we are
losing what we hold dear. Fear drives us into our I-centric
behavior, and we protect rather than partner.
Health comes
from creating environments that honor the seven universal
desires we all have for making contributions, for expressing
ourselves:
- Audit
yourself and see if you are creating environments that
acknowledge the seven key universal desires.
- If you are not creating environments that encourage mutuality
and support, are you open to feedback?
- Identify your areas of strength. Continue to do this, because
it creates healthy environments.
- Identify your developmental opportunities - leader behaviors
that you have not been practicing that create a supportive,
healthy culture.
- Create opportunities daily to experiment with the leader
behaviors that you have not been practicing.
- Monitor your impact. Notice how you can reduce territoriality
and increase positive energy and support.
Judith E.
Glaser, CEO of Benchmark Communications, Inc. and author of
Creating WE: Change I-Thinking to We-Thinking & Build a
Healthy Thriving Organization; Platinum Press, 2005. Selected
as one of the best business books of 2005. creatingwe.com;
and The DNA of Leadership, February 2006;
212-307-4386.
Nancy Snell, CEC, is a
certified professional business coach with a broadcasting
career that spanned 25+ years. She specializes in workplace
issues and coaches professionals who are ready to get
unblocked, un frustrated and on track. Nancy served as a
Director on the Board of the NYC – ICF in 2005.
nancysnell.com 212-517-6488
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Feature
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Ask The Expert - With Sales
Coach Brian Hilliard
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Q.
Whenever I am out networking I am never really sure what to say.
I've already got the standard, “what's your
name” and “what do you do” type
questions, but once I get beyond that I'm at a loss. Any
suggestions?
Well, let me ease your
fears by saying you're not alone. I get people coming up to me
all the time asking the very same thing, because let's face it:
Engaging new people is a scary proposition.
As
entrepreneurs and sales folks, we know we need to network in
order to get more business, but according to a recent study,
meeting new people is the 2nd biggest social fear most
Americans have. That's the bad news.
The good
news is we also know that people love to talk about themselves.
So if we can ask a few good questions designed to get them
talking about their business, we stand a much greater chance of
keeping the conversation going.
Here are
some of my favorite questions whenever I meet someone for the
first time:
• “Where else do you normally
network?” This is a great conversation starter after
you've introduced yourself. It not only introduces a subject
you both know something about – networking
– but it also comes across as fresh and insightful
since the question is rarely asked.
•
“What do you like best about what you do?”
This is a new twist off the age old, “So what do you
do?” question. Once a person tells you what they do
(Oh, I'm a printer) then all you have to ask is what do they
like best about the printing business. It doesn't get too much
easier than that.
•
“What got you started in this direction?”
Since we know that most entrepreneurs didn't graduate from
college and immediately start their own business, it's safe to
say they were doing something else before you two met. Which
means something started them down this entrepreneurial road:
You're just interested in hearing more about it. At this point,
your contact can tell you as much, or as little as they'd like
about their past. Either way, you've got the person talking
about himself, and you're getting to know them in the
process.
Make no
mistake about it, keeping a conversation going with a total
stranger is not an easy task, but once you nail down a few easy
questions, you'll be well on your towards networking like a
pro.
As a popular
speaker and author, Brian is recognized as the leading
authority in showing busy entrepreneurs how to get more leads
and close more deals. If you have a sales or marketing
question, just email info@agitoconsulting.com
and stay tuned for a response.
Be sure to visit
agitoconsulting.com
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Feature
Article
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Create More Sales
Opportunities with Two Simple Ideas - By Kathleen
Gage
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If
you are in sales you know one of the most challenging aspects
of what you do is getting in front of prospects. Prospects and
clients are bombarded constantly with items that promote,
market, or advertise what people do. So we sell, buy, receive,
file, or throw away items that we're just not sure what to do
with. Millions of dollars in advertising and promotions end up
in the trash, completely ineffective and wasted.
The question becomes: How do you keep your promotional
advertising and unique marketing items out of the trash and on
the desk? The answer is simple: use creative and appropriate
methods to get recognized.
Sales is really about the ability to think quickly, be
flexible, creative and innovation. Regardless of what some
people may believe, marketing is a huge part of the sales
process. If you want to stand apart from the competition, you
need to do more than sell products. You need to know how to get
your foot in the door. To get your foot in the door you have to
market. However, it also means making sure you have the right
door and a plan for keeping your foot there.
Selling is also about taking stock of your market, your
prospective customer, and yourself before you even go
a-knocking. It is about knowing you are doing the right thing
for the right reasons.
Selling is truly an art. It is not just about getting the
business. It is knowing you are making a difference in the
lives of others with the product or service you provide. It is
being of service to others, loving what you do and having fun
while you do it.
Following are two fun ideas from the book, “101 Ways
to Get Your Foot in the Door.”
Growing Solutions
A lot of selling is about assisting prospects during periods of
growth.
The gift of a live plant is a great way to get your foot in the
door. Most everyone appreciates plants. They bring life into a
dull space and provide beauty as well. You'd be hard pushed to
find a prospect who will deep-six your gift of a plant.
You can play on the words “growth” and
“growing” while sending a gift that will
stay in the office and on the prospect's desk.
Along with your card include a note that reads:
-We are interested in helping during this rapid period of
growth.
-Is your business growing to the point that you need our
service?
-We'd love to help you grow.
-Instructions for growth: Water once a day and call us at
______.
-Congratulations on your growth.”
Don't be stingy if you're going to do this. Buy a big healthy
plant and have it professionally potted and delivered. The
presentation and delivery are as important as the clever play
on words.
New Company in Town
A great way to get your foot in the door is to be helpful long
before you knock on it. When a new company hits town send them
a “My Favorites” list that refers them to
the best people, places, and professionals in town.
Make sure these are reputable companies and individuals who
offer quality products and services. If there is a specific
contact, include that person's name and number.
A - My Favorites - list could include:
-Chambers of Commerce
-Conference centers
-Consultants
-Florist
-Local associations and contact numbers
-Local printer
-Media contacts
-Restaurants (think about including a take-out menu) -Office
supply store -Places of interest -Travel agents
Remember to include yourself and your services!
Once they receive your list, follow up and ask if you can be of
assistance in any way. The Law of Reciprocity is a strong
one!
The ideas for getting your foot in the door are endless. Again,
all it takes is making sure you have the right door, you are
appropriately creative, you believe in your product or service,
and you are willing to take a risk.
About the Author
Kathleen Gage is an award winning entrepreneur, corporate
trainer and keynote speaker and author. She is the co-author
of, 101 Ways to Get Your Foot In the Door; Success Strategies
to Put You Miles Ahead of the Competition. To get more tips on
how to get your foot in the door of your prospects and clients
visit 101waystogetyourfootinthedoor.com
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Feature
Article
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Stop Making Excuses. Write
Your Book - By Tara Y. Coyt
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If
someone could do it better, wouldn't they have done it by now?
I mean, honestly, if someone else could tell your story better
than you, present your information better than you, deliver
your expertise better than you – wouldn't they have
done it by now?
The
fact that your story hasn't been told, hasn't been written,
hasn't been sold, can mean only one thing: If you don't tell
it, write it down and put it in a book – then no one
else will.
It's just that simple.
If you don't do it – if you don't write your book -
no one else will.
So
why haven't you written your book yet? If you're like me, you
probably have a long list of excuses like:
•
My
story/expertise/advice isn't unique •
No
one will want to read it •
I'm
not a writer •
I
can't do it by myself
Each one of these is an excuse an excuse to live in fear; an
excuse not to help other people; an excuse not to live your
dream.
Stop making excuses.
Write your book. For each of these excuses, I can give you a
reason to write your book…
1.
My story/information/expertise is not unique – Ok.
Hold up right there. Are you trying to tell me that YOU are not
unique? Are you saying that GOD created two of you? Are you
saying that there's someone else on this planet with the same
experiences, characteristics, knowledge and expertise that you
posses?
You
are unique; you're experiences are unique; you're knowledge is
unique; there is no one else like you. So if you don't put
you're story/expertise/information in writing – no
one else will. You will miss the experience of sharing what you
know with the rest of the world. The world will miss the
opportunity to learn and grow from who you are, where you've
been, what you've seen and what you know. Stop making excuses.
Write your book.
2.
No one will want to read it. - Nonsense. People will read your
book. For the sake of argument, however, let's say that only
one person reads your book and it changes their life. Your book
inspires them to leave an abusive spouse, start a business,
quit smoking, adopt a child or run for president. Is writing
your book worth changing one life? How many lives do you have
to impact in order to make it worth your while? Where would we
be if Alice Walker decided not to write The Color Purple? What
if Malcolm X decided not to write The Autobiography of Malcolm
X? What if *** decided not to write Who Moved My Cheese? Stop
making excuses. Write your book.
3. I'm not a writer. – Just because you're not a
writer today, doesn't mean you can't be one tomorrow. I wonder
how many best-selling authors didn't think they were writers?
Lee Jenkins, GET IT WRITE Writer's Circle guest speaker, didn't
think of himself as a writer – but he refused to let
that get in the way of writing Taking Care of Business:
Establishing A Financial Legacy For The African American Family
(Moody Press). He focused on what he is – speaker,
financial advisor and minister - and used it to write his book.
Today he is a writer. Stop making excuses. Write your
book.
4. I can't do it by myself. – You don't have to. How
many things have you actually accomplished by yourself
– without the help of anyone else? Not many. Your
ability to accomplish your goals is heightened when you seek
and use the expertise and support of other people. The GET IT
WRITE Authors Circle (formerly the Writer's Circle) is the
perennial expert resource and support group you need to help
you realize the goal of writing your book.
The GET IT WRITE Authors Circle will help you:
a. Establish personal relationships with publishing
professionals
b. Write a book
c. Generate new ideas
d. Expand your resources
e. Write a better book
f. Meet other authors
g. Learn how to successfully navigate the publishing
world
h. Receive continuous support to reach your goal
i. Develop marketing and promotions tactics
j. Complete your book faster
k. Stop making excuses
Stop making excuses.
Write your book.
Tara Y. Coyt is
the president of Coyt Communications ,CoytCommunications.com the creator of DOWNlo
MARKETING and the guiding force behind the GET IT WRITE
Author's Circle, I get to do what I enjoy most – help
you build your empire! To book Tara contact Pro Speakers Bureau
P.O. Box 7427, Atlanta, GA 30357-0427 Phone: 404.393-9792
Speakers@ProSpeakersBureau.com ProSpeakersBureau.com
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