• Series Y2K+5 It's a ME TOO WORLD after all! April 05 , 2005
  The only thing we have to fear is everything that we were taught to fear and have not overcome.
  •	Intro From Jeff Glaze Jeff Glaze Editor "Buy my eye-opening ebook!" from Jeff Glaze, The editor of AtlantaEvent.com		Greetings from Jeff, Have you ever notice that people are paying close attention to you. They are. They are watching every move you make. You didn't notice did you? Well they are! Everywhere there are cameras on the street, in stores, and in people's hands recording you and documenting your every move. My question is, so what? Cameras do not prevent crimes unless someone is watching them and they do not prevent us from making mistakes either. With all the hours of recordings taken by cameras everywhere, who has the time to watch all of the tapes? My guess is no one. In fact where am I going with this? Well my point is that yes we are being watched all of the time, but when we make a mistake, no one really notices it unless it is a mistake in a relationship such as that of a client or a family member. In fact during the day we probably make several mistakes without anyone even noticing. We are being watched everywhere but most of us go completely unnoticed. When we do things well, we have the same problem, we go unnoticed. When we make mistakes, we sure do not want others to know, but when we do things well, we really do want them to notice us. Why is that? For the most part I believe that we want to be noticed because when we were children, we craved the attention of our parents and our peers. Often we would do silly things and say "look at me Dad" or "watch this Mom" as we jumped off of the picnic table. So as we grew we created habits for ourselves that became strongly embedded in our subconscious mind. Along with that came the realization that we might also be watched when we make a mistake. So in maturity, as we want our positive acts to be noticed, we cringe when the negatives are. This creates an environment within us where we sometimes do not take a chance at something because we fear that someone might notice if we make a mistake. I tend to believe that this fear can also prevent us from being noticed when we accomplish something. If we accomplish something and it is not noticed by anyone does it help us in our career or our business? I doubt it. If we make a mistake and they notice, is it the end of our career? In most cases it isn't unless we are doing really dangerous work. So it seems to me that the solution is to stop worrying about whether or not we make a mistake and focus on doing the best that we can. Allow everyone to notice when you are being successful or when you are making a mistake. In other words stop worrying so much who is watching and allow yourself to be in the spotlight once in a while. If you practice being in the spotlight you will find that people are more interested in you. When you keep to yourself and always fly under the radar, people not only don't notice your errors, they do not notice when you do something right! In this society you have to be noticed to be successful. To go unnoticed puts you in the background somewhat like the scenery in a beautiful photograph of two people on a park bench on a beautiful spring day. So take some time this week to get noticed by someone around you that normally would just pass you by. Enjoy the spotlight, smile and have a great week. Be sure to mark your calendar for our networking event listed below, The Atlanta Business Mixer. We had well over 400 people last month who attended our Small Business Showcase and we should have around 200 this month as the momentum builds. Don't miss it! Thanks for subscribing and be sure to tell others about AtlantaEvent.com! Jeff Glaze - Editor
  	Mix, Mingle and Make Business Contacts AtlantaEvent.com & AtlantaBusinessCalendar.com present The Atlanta Business Mixer Thursday April 28 ~ 5 to 8 p.m. Copeland's 3365 Piedmont Rd. ( just west of Peachtree St.) Complimentary buffet ~ Cash Bar Admission: $5 at the door ~ No Reservations Required Free Validated Parking (three hours) Display Tables & Sponsorships Available ~ Call (678) 508-5975 Bring plenty of Business Cards!
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  •	Fine-tuning your Presentation By Randall P. Whatley		How to prepare introductions Often the hardest part of making a presentation is getting started. Once you begin, adrenaline kicks in, you become excited talking about your topic, and you find that the experience is actually enjoyable. Following are five easy ways to begin a presentation: Tell a story Establish a common bond with the audience Directly address your subject Illustrate a point Use humor Beyond serving to "jump-start" your presentation, introductions have a specific purpose. Good introductions should actually accomplish the following: Capture the audience's attention by using one of the following techniques: Ask a question Tell a joke Give a quotation State a startling fact Give an example Illustrate a point Tell a story Refer to an occasion Refer to a historic event Establish a common bond Establish your credentials to speak to the audience Establish your empathy with the issue, problem, or subject Establish your desire to present your information Provide your audience a reason to stay for the rest of your presentation Provide an easy transition to the body of your speech How to prepare conclusions A poor closing statement can ruin the lasting impression of a well-prepared and superbly delivered presentation. Conclusions are also an important, and often, overlooked element of presentations. Conclusions should be used to review your main points. This can be accomplished by using one of the following techniques: Repeat your points in order of delivery Summarize your main points Combine a summary and a repetition Ideally, presentations should end with a memorable statement. Use the following techniques to create a memorable statement: Synopsize your main theme Ask the audience to do take an action Paint a verbal picture of the future Return the audience to the past Transition the audience to what will follow Never do the following in the conclusion of a presentation: Draw out your conclusion Apologize for not doing a good job Tell a dumb joke or story Say that you've forgotten something Steal an upcoming speaker's thunder How to practice Once your presentation is fully developed and fine-tuned to your satisfaction, it is time to practice your delivery. Use the following form to successfully and effectively practice presentations. Pretend you are in front of your audience; practice everything (e.g., eye contact, voice inflections, gestures, using your notes) Practice acting naturally After you are familiar with your speech, practice in front of a mirror or videotape yourself Practice in different locations to prepare yourself for the unknown Practice in front of people who will give you constructive feedback Become familiar with your speech before you begin practicing the use of visual supports Practice using eye contact and gestures along with visual supports Practice using visual supports in different rooms under different lighting Use the following checklist to assist you in practicing your presentation: Practice your speech at least six times Become familiar with your broad themes Practice silently at first, making notes to yourself on eye contact, gestures, tone, and timing Practice your entire speech each practice session Practice in front of a mirror or videotape yourself Practice using your audio-visual supports Once you are prepared, stop practicing Copyright 2000, Randall P. Whatley Randall P. Whatley is president of Cypress Media Group, cypressmedia.net, an Atlanta-based advertising, public relations, and training firm. Cypress Media Group provides training primarily related to business and technical writing, presentation skills, and media relations. He can be reached by e-mail at randy@cypressmedia.net
  			EVENT!
  We have had great success doing them In Person. Now experience success online with us! AtlantaEvent.com Presents the Ground Breaking Worldwide Virtual Business Expo March 1 through May 30, 2005 DISPLAY TABLES and SPONSORSHIPS AVAILABLE! Non-stop exposure for your business! Click Here For Information A as a NewsFlash subscriber you can get a sponsorship for only $47 ($97 value) Click Here for your special Price! The First Event of It's Kind! Ever
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  •	Will The Real Spammer Please Stand Up! By Mustafa Khundmiri Editor's Note: The NewsFlash is available as a RSS Newsfeed. See the top of the homepage for details and to get a newsreader.		If you have been using opt-in email marketing for sometime, I'm sure you might have got accused of spam at some point, even after doing everything right. Yes, I'm talking about people who actually agreed to receive your email, blaming you for sending unsolicited mail. According to me it's not their fault, as nowadays it's very easy to mistake an 'email marketer' for an 'email bomber'. The web has grown so wide and huge in the last couple of years that it has become hard to differentiate between a spammer and a legal email marketer. Spammers just didn't disturb a regular email users life but also created havoc in the Internet marketing community. Day after day it's becoming devastatingly difficult for permission based email marketers to use email legally and not get slammed for illegal mailing. Even after making sure your email looks, sounds, smells and tastes 'Legal', you run a high risk of either getting blocked or being labeled as a spammer. On the other hand, if luck favors you and your mail does make it to your subscribers’ inbox safe and sound, what's the guarantee that it'll get opened and read? It's a nightmare every marketer would love to avoid. Well, you can stop worrying now and have a sigh of relief. It's about time all the hardcore spammers out there had their last laugh. The Internet marketing world is abuzz with a brand new technology, which could finally send spamming back to the dark ages. If you still don't have a clue of what I'm talking about, it's called RSS and it's turning heads all over the web. RSS, which stands for 'Really Simple Syndication' is a new technology, which enables anyone to syndicate his or her content online. A lot has been written on what is RSS and how it works. So I would like to keep it short and sweet, as I'm sure you too wouldn't really want to get into the unnecessary technical stuff. In simple words, RSS is a way to publish and receive content electronically. RSS files are XML based and are popularly known as RSS feeds. What's revolutionary about RSS is, it can help you distribute your content directly to your subscribers, without any spam filters interfering. To subscribe and read your RSS feeds, all your subscribers need to have is an RSS reader, also known as an aggregator. What's more, they don't even have to worry about giving out any of their personal details to subscribe to your feed. And with a screaming bunch of RSS readers available on the web right now (most of them being free), it wouldn't be very hard to convince your subscribers to get there hands on one. RSS readers are available in both versions, desktop and web-based, of which the latter seems to be the most popular. Once your subscriber adds your RSS feed to their favorite RSS reader, you go 'live' and instantly establish a direct connection with your subscriber. Whenever you have something new to publish, all you have to do is update your already published RSS feed with your fresh content. As soon you load your feed with new content, voila! Your feed automatically gets updated everywhere it's subscribed. No mess, no fuss. Just content that works. Pretty neat huh? That's the beauty of RSS. No wonder it's currently being employed by web honchos like Yahoo! and MSN to deliver content to their users. They even allow their members to add any RSS feeds of their choice to their members’ area, making them perfect examples of web-based aggregators. Syndicating your content can mean a lot to you and your business. By publishing your own RSS feeds, you could eventually end up with more leads, more subscribers and not to forget, more money in the bank. Happy syndicating! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Mustafa K. is the co-founder of rapidfeeds.com - A free online service that helps anyone deliver targeted content to their subscribers through RSS. Sign Up for your FREE account on his site to put an end to blocked messages and add more subscribers.
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  	Make Lots of Money with No Work By Kathleen Gage Read Chapter 12 In "Guerrilla Marketing in 30 days" about AtlantaEvent.com		Recently I received an email message that went something like this, “I want to do exactly what you are doing in my business.” Come to find out what this person wanted to “do” was make lots of money using the Internet without having to work at it. I almost fell out of my chair. I wasn’t sure if it was from the fact that I was now in my tenth hour of working that day and I was tired or being taken off balance by my surprise at this person’s belief that you don’t have to work at something to be successful. I don’t know why this would really surprise me as I have been hearing people say this type of thing for years. The fact is my business did extremely well in 2004 and much of that has to do with my knowledge and use of the Internet in my overall marketing. It also had to do with the fact I am very systematic in my approach to building my business. More times than not, people who are successful online and off have systems in place. The fact is anyone, yes anyone, can increase revenues substantially by incorporating the use of the Internet into overall marketing. However, to think you don’t have to do anything and reap unbelievable benefit is the great frustration of those of us who are using the Internet effectively. Increasing revenues using the power of the Internet takes vision, planning and implementation. All of this is connected to your systems. Do you have systems in place? If so, how effective are they? Are you consistent with what you do? Do you track your results? Do you think in the short term or long term with your systems? Anyone who is succeeding using the Internet in their marketing has effective systems in place, they are consistent, they track results and they think in both short term strategies and long term. Do you? Kathleen Gage is an award winning keynote speaker, author and business advisor specializing in marketing and promotions. She is the recipient of the Home Based Business of the 2004 Year in Utah. Access Gage’s’s FREE eBook Street Smarts eMarketing Tips Guaranteed to Jump Start Your Internet Presence to Put You Miles Ahead of the Competition at streetsmartsmarketing.com
  			Editor's Feature Article
  	It's A "ME TOO" World After All By Jeff Glaze www.besomeone.org "Helping Children One Move At A Time" BeSomeone.org is the Official supported charity of AtlantaEvent.com		Have you ever come up with an idea for an exciting new business? If you have or if you ever do, you are going to experience the ME TOO phenomenon that is the basis of competition. What do I mean by ME TOO? Well they say that imitation is the greatest form of flattery. If you create something that is successful or something specifically that makes you a lot of money, you will find that others will take a look at your business and determine that if you can do it, they can too. the sad part is that they are right! Have you ever heard of the serial entrepreneur who gets a business started, sells it and then starts another? The reason that they do this is not just about taking the profits and running away. They also realize that eventually there will be a great deal of competition in that market as everyone else watches the success and screams "ME TOO". So it seems that the best way to make money with a business is to start it and sell it. There is another way to combat ME TOOS. That is to innovate. As other people get their business started you get the race going. The ME TOO has to start running right out of the box to compete. They may jump out of the gate with lower prices or bigger servings, but as you lead the race they are kept running to catch up. In some cases the ME TOO gets tired of running and if you stay in the lead, they will eventually just drop off along the road. In some cases they might have great endurance and keep the pace with you. I have written before about knowing what it is that makes you different from your competitors. Being a constant innovator in your field can be that difference. If nothing else, the ME TOOS will force you to be creative in your business. You will have to be creative to overcome things like price, size and color options. You will have to set the pace and run the race faster and smarter to keep your business going. If you have never done this before, here is an exercise. Take a moment and write down what makes you different in your industry. Make it more than just info about your company. Get personal. If you know what it is that makes you different from the competitor, the easier it is to relate that difference to your prospect. If you can effectively relate that difference, it could be the difference between winning and losing the business and the competition race. Always be aware of innovation as your secret weapon. After you have developed your product or service, keep improving and updating it to keep ahead of the ME TOO. After you get things going you can consider selling the business and moving on to a new project. Just remember, if I am a successful business person, everybody wants to be like me. ME TOO! Jeff Glaze is the Editor of AtlantaEvent.com and this newsletter. Jeff also offers the most cost effective site optimization available with his company Mostcool Media, Inc. Call today to find out where your web site ranks on the entire internet and for a free consultation (it will take about 10 minutes of our time over the phone). 678-508-5975
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  April 5th, 2005 at 12:08 pm

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