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Editors
Notes:
Greetings,
If you are new to the NewsFlash since the last mailing,
I usually start with a greeting, then the good articles
follow.
It has been a busy summer for me at Mostcool Media, we
have had a lot of new clients, new referrals, and one
problem project that caused me to find it necessary to
fire a client and cancel the project. If you have
subscribed to the newsflash for some time, you may have
seen my article "Hey Mr. Client - You're Fired" . If
you never got to read it, click here to read it on an
articles web site.
I am including in this issue an article about your
security if you have your own web site or online
accounts. This is a MUST READ for anyone who has their
own web site! You may not know what is happening on
it!
So, lean back, put on your reading glasses and get
ready for more information to take your business to the
next level!
Thanks for subscribing, thanks for using
AtlantaEvent.com, and have a great week.
Be sure to visit AtlantaEvent.com
often and tell everyone about it.
If you would
like more info on Privacy-First™ e-mail
certification ( logo at left ), click for
details.
Jeff Glaze - Editor
P. S. You too
can advertise in this newsletter call 678-508-5975 for
details.
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Feature
Article
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Have
You Been WebJacked?
By Jeff Glaze
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You
know the words, Hijacking, Carjacking, Lo jack, but you may
have never heard of Webjacking. In fact if you search for it on
the web, you will find about 1,570 references to it. In fact
most people who have been webjacked, never even realize when it
happens to them and some never find out!
Recently one of my clients experienced an extreme case of
Webjacking. The company hosting her web site was attacked by a
hacker in Turkey (the country) who replaced all of the home
pages on an entire server with his own. Not only did it wreak
havoc with the hundreds of sites hosted on that server, it
totally shut down all of their email accounts. This happened
over a month ago and they are still struggling to overcome the
problems.
The worst part of this attack was the hosting company is one of
the top 50 in the world! Their security is top notch, yet they
got hit and hit badly.
Recently, I found two of my websites hacked by someone who had
accessed the sites and modified the code of the home page to
add something to it. I am not sure exactly what the code did,
but I am sure I never added it to the pages.
Hackers are internet terrorists. Some do it for fun, some for
the international recognition and some do it simply because
they can. Some hackers are trying to crash the internet. Some
are doing it to steal personal information. Whatever the
reason, there is little that can be done to stop them but there
is something that CAN be done.
This information is of importance to those who have one or more
of the following:
-
Their own hosted
web site
-
A Paypal
Account
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Online
Banking
-
Online shopping
accounts
-
Any type of online
transaction that requires providing information protected
by a username and password.
The
first and most important way to protect yourself online is the
username and password of your online accounts. These must NEVER
be simple. Usernames are often an email address. Sometimes they
are assigned by an online service, in most cases we may not
have a choice what our username is. If you do have a choice, a
username should always be a combination of letters and numbers.
The same goes for passwords and whole words or name should
NEVER BE USED!
Example: never use something like rover1234. This can be broken
by a random password generator which tries all the combinations
of a word and sequential and random numbers in a matter of
seconds. Just like on a spy movie or TV show.
I know it is difficult to remember usernames and passwords for
all of the online accounts you have, that is why you often use
the same username and/or password for all of them. Big mistake.
If one account gets hacked, the hacker now has the username and
password for all of your accounts.
You may ask yourself how they would find all of your accounts?
Hackers are programmers. They write programs that do the work
for them. These programs are running 24/7 checking critical
accounts, trying all combinations of words and letters until
they get into an account. Once they get in, the information is
stored as a viable user/pass and the search begins for any
account where that info might work.
If they find one of yours that works for them, they will, over
time, find many of your accounts. The hosting company I spoke
of earlier claims that their entire server was hacked because
someone had a simple username and password.
If you have your own hosted web site: Your site may have been
modified without your knowledge. The way you can check this is
to view the source code of the page. To do this, go to your web
site. On the home page, right-click off of the main area of the
page, being sure not to click on an image. A menu will pop up.
On that menu choose "view page source". A window will then open
and you will be able to see the source code for your web site.
On the first line there should be a tag like this <HTML>
or <html>. If there is any thing but this on the first
line, contact your web master or designer immediately and ask
them to look at the code of your page and see if there is
anything unusual there.
They may find that all is OK, but to be safe, have them check
it out. It must be checked from the browser and you must be
connected to the web to see problems.
One last thing - Your domain name registration. Be sure to keep
your account information up to date with your registrar. Be
sure to mark your calendar for the week prior to renewing your
domain name. Be sure to use only reputable domain registrars,
even if they cost a little bit more (we suggest using
godaddy.com). The reason for this? One of my clients bought
their domain from a cheap registrar. When it came time to
renew, the registrar did not notify them. Their domain expired
and then the registrar notified them and told them for $185
they could keep the domain name. My client declined, hoping to
get the domain back by reserving the name on Godaddy.
When the domain was
totally expired, it was immediately bought by a company in
United Arab Emirates. Upon investigation, i discovered that the
registrar was owned by a company from the middle east. My
client's web site was replaced overnight with a web site loaded
with paid advertisements all related to the title of the domain
name and was now "FOR SALE" by that company.
My client had to get a new domain name, meanwhile all of their
marketing efforts contained the old web address. Everything
they had done to promote the web site now pointed to the page
full of paid ads, thus enabling the domain hijackers to
capitalize on all of the previous owners promotions.
In all of this the end result is agony and expense for site
owners and users. Do what you can to protect yourself both
through your own site and those sites you use. Keep a book
where you write down your unique user names and passwords,
monitor your site code monthly to detect changes. Above all, be
safe online.
Jeff Glaze is
the creator of AtlantaEvent.com, this newsletter, a web
designer, artist, author, speaker, and president of Mostcool
Media, Inc..
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Feature
Article
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Selling to the Bottom Line
by C. J. Hayden, MCC
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"Every person who has ever started a business, I imagine, thought
he had a good idea. It's the smart person, and the rare person,
who tries to find out the most important thing: do other people
think it's a good idea?"
-- Bernard Kamoroff, author of "Small-Time Operator"
If you've ever wondered why more people don't respond to your
sales attempts and marketing messages, here's the first place to
look -- are you selling something that people are willing to
spend money on?
It can be hard enough to get your marketing message heard and
work your way toward closing a sale when you're offering a
product or service that prospects already know will help them.
But if you also have to educate prospective customers about why
it's worth their while to buy what you are selling in the first
place, you are fighting an uphill battle.
A student in one of my classes proposed an idea to sell financial
counseling services to college students. He reasoned that more
and more young people were incurring massive amounts of debt and
declaring bankruptcy. Obviously, the need in the marketplace was
there, right? But when I asked him if students thought they
needed financial counseling, his immediate answer was no. They
had other concerns and ignored their finances, which was why he
thought they needed him.
Right there is the catch. He thought they needed him; they didn't
think so. The vast majority of buyers -- whether they are
individual consumers or buying on behalf of a business -- only
purchase products and services that solve a problem they have
already defined. If you are the one who has to tell them that
they have a problem in the first place, you have a pretty tough
sale ahead of you.
In fact, your customers not only have to know they have a
problem, they have to be willing to spend money to solve
it.
A client of mine was marketing her services to companies to help
them build community partnerships. She knew that many corporate
donors were choosing to sponsor one nonprofit instead of
spreading their donations around. But finding the right fit for a
sponsorship was hard. She tried to sell companies on her ability
to locate appropriate nonprofits and help establish relations.
But they weren't buying. They knew they had a problem, but
weren't willing to pay to fix it.
So it's not enough that people want what you offer, it has to be
something they will spend money to get. And very importantly,
they must also be able to justify that purchase to themselves and
others. This is where you can provide exactly what your
prospective clients need to make a buying decision.
Let's take as an example a life coach who tells clients he can
help them find more passion in life. The prospect tells a friend:
"I'm thinking about hiring a life coach to help me discover more
passion in my work." The friend is skeptical, and says: "Sounds a
little vague to me. If I were you, I'd spend my money on taking
those art classes you keep talking about." The client has been
unable to justify the purchase and she is now having second
thoughts.
But what if the same coach told the prospect he could help her
find a new job? When the friend asks for details, the prospect,
briefed by the coach, responds: "He says he can partner with me
to help me seek out the opportunities that match what I'm really
looking for, and stay motivated while I'm looking." A much more
likely response from the friend now is: "Sounds like it could be
helpful. What's the coach's name?"
What the coach has done in the second case is sold to the
client's bottom line. He has offered a result that not only the
client, but her friend, seem willing to spend money on. He has
also given her the language to explain his solution and justify
the purchase to both her friend and herself. In fact, the nature
of the work he ends up doing with this client may be exactly the
same as it would have been when he offered her "passion." The
difference is that the sale just got much easier.
The more concrete you can be about the results clients can
expect, the more likely they are to buy. And the closer your
offer is to a result that is already in their budget, the easier
your sale becomes. When selling to organizations, these factors
become even more critical. Every purchase has to be justified to
a boss or a board, and if it's not in the budget, your sale may
have to wait for next year.
One of my clients was marketing herself as a facilitator. In her
sales pitch to corporate clients, she talked about her experience
and produced glowing testimonials. But all her hard work produced
only a few contracts. Then she began marketing her facilitation
in the form of team-building retreats. All of a sudden,
organizations that had no need for "facilitation" were eager for
"team-building," and in some cases already had that need defined
in their training budget.
The key to selling to your client's bottom line is knowing what
that is. Ask the people in your target market not just what their
problems and goals are, but where they have spent money in the
past. A client who has worked with a massage therapist is a
likely prospect for chiropractic. A company that has hired
graphic designers is probably a good target for communications
consulting. Get to know your market's spending habits and you
will know better how to sell to them.
In every communication, talk about the specific results you
deliver and the amount of value you provide. When you can assign
an economic benefit to making a purchase, you increase the
likelihood of a sale. This is why finding a new job sells better
than finding passion, and helping a company make teams more
productive attracts more buyers than helping them run a meeting.
If clients believe you can either help them make money or save
it, working with you can pay for itself.
When you are selling a product or service with no definable value
-- for example, you can help to improve a person's quality of
life or a company's work environment -- be aware that you may
have a tougher sale than when your offer can be translated into
currency. Look for how you can describe your value in the most
tangible terms possible, and be prepared to spend some time
educating your customers before they will become willing to
buy.
Selling to the bottom line may require no changes at all to what
you do, just a change to how you talk about it. "Nice-to-have"
products and services may generate interest, but "got-to-have"
ones generate sales.
C. J. Hayden is the author of Get Clients Now! Thousands
of business owners and salespeople have used her simple sales and
marketing system to double or triple their income. Get a free
copy of "Five Secrets to Finding All the Clients You'll Ever
Need" at getclientsnow.com
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Feature
Article
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Work/Life Balance Tips for
the Business Traveler
by Eileen McDargh, CSP, CPAE
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Balance and the
business traveler has everything to do with staying
"connected". As I indicate in my book, Work for a
Living & Still Be Free to Live, we achieve a
fluctuating balance by how we CHOOSE to stay connected with the
critical areas of our life. Business travel can take a heavy
emotional, physical and mental toll.
Let
me suggest some ways to stay connected with these areas while
"on the road":
Emotional
—staying connected with your home base and significant people.
If you have children, depending upon their ages, consider the
following: Take your child with you in your imagination. Ask
them if they would select a SMALL toy of theirs that you could
carry with you and so stay connected with them. Tape record a
favorite story or a good night ritual which can be played
before the child goes to sleep. With the child, track your
travels on a map and together talk about some of the places or
things of interest about your destination (lobsters in Maine;
skyscrapers in NY, the lions at the Chicago Art Museum.) As an
added bonus, you will have a new appreciation for the place
where you'll be.
—Send post cards home
to each member of the family (make up labels in advance and buy
stamps). You only need to write one personal line. Doesn't
matter that you'll get home before the postcard. You thought of
them.
—Leave love notes for
your partner (under the pillow/ with the toothpaste/ on the
bathroom mirror). My husband leaves a message with the hotel
operator to deliver "Bill loves you most!" Operators really get
a kick out of delivering this message
—Have a different
e-mail address for family members and send home messages
—Take a blank book and
fill it with favorite pictures of home, family, friends, pet.
Always take the book with you on your travels. (I do!)
—If
possible, make separate calls to your spouse and your children.
That way, no one has to share "air time".
Physical
—staying connected with your body. Be THERE. Don't keep two
watch times. You'll be tempted to say "But I can't go to sleep
now it's only 7pm in CA. or "I can't get up at 6:00—it's only
3AM in CA.
—Plan time (it won't
just appear) for exercise of any kind. Bring shoes for running
or walking. Bring exercise rubber bands for muscle tone. (Take
up no room) Use stairs rather than elevator where
possible.
—Bring any item which
can easily make you "feel at home". This can be anything from a
pillow case, a teddy bear, a small picture.
—If
it's your style, bring herbal scents for the room; bath salts.
One friend carries a device for drowning out sound. She turns
it on and selects anything from ocean sounds to
raindrops.
—Try a portable
vaporizer. Clears sinuses and puts moisture back into the
face.
—Bring saline solution
nasal spray for the airlines. Also, a small atomizer of water
(some kinds are mixed with aloe). Body tissues become very
dehydrated on flights. Drink more water than you ever thought
possible.
—Always ask for a room
away from the elevator and the ice machine.
—Unless you have great
stamina, avoid red eye flights. Much better to come in rested
to do work than stumble your way through a meeting.
—Find luggage that
works for you. Weight, size, length of shoulder strap.
—Lighten the load: if
an extended trip, ship home materials or clothes you won't
need. Bring a pre-addressed packing slip. Concierge can help.
Whenever possible, check your baggage. Carry only with you the
necessities for work and personal hygiene and health. Wear
clothes that could suit for your meeting should luggage not
make it. There's far too much carry-on these days.
Mental
—staying connected with your psyche. Self- talk is powerful
when traveling. Why become angry and upset at weather delays
(over which no one can do anything)? Mechanical problems are a
fact of life. If at all possible, never book yourself on the
last flight to your destination. Always have a later flight.
And if you can't make it, consider that you have been given a
gift of time.
—Use time in flight to
get caught up on journals, periodicals, etc. For me, a
successful trip is when my briefcase gets lighter and the
pocket of the seat in front gets heavier.
—See your destination
with new eyes. Consider that you are an explorer. Try something
new: a restaurant, a neighborhood, a museum, even the note the
difference of people.
—Keep a small journal
and write observations. This also lets you bring home "more
than work" to share with the home front.
—Start the day quiet.
Meditate. Deep breathe. Allow enough time to get ready before
you leave the hotel.
Lastly, expect the
unexpected and let go of the outcome. Do what you can for
contingencies. Bring a cell phone, essential numbers and don't
book the last flight out. Then relax into the uncertainty of
travel. Stress comes from trying to control the
uncontrollable.
Let
it go.
Eileen McDargh
is a powerful keynote speaker, recognized work/life leadership
expert, and award winning author. Discover your organizational
and personal resiliency factor with this free online survey
eileenmcdargh.com/res_free_surveys.html
Call toll free 877-477-4718
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Feature
Article
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A Champion’s
Path to Achievement
By Kathleen Gage and Lori Giovannoni
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We
design our life with specific goals, plans and actions for
achievement. Yet, in a moment all can change. We are then left
to ponder the question, “Have you chosen your life path, or has
it chosen you?”
Even with the best laid
plans there comes a time when our greatest achievement is to
surrender to that which life has put in front of us. Surrender
with a sense of acceptance not defeat.
Acceptance of the
inevitable often leads us to our most profound achievements,
left to discover a purpose that may have been buried deep
within our spirit. Like the tides, achievement has an ebb and
flow.
Our
greatest achievements reside in the art of possibility. The
possibility that regardless of what circumstances we find
ourselves immersed in we maintain our beliefs, we continue to
grow, learn and expand as a direct result of the
situation.
Possibilities, like
people, require nurturing and a place to grow. Our minds house
all possibilities, but access to them calls for a particular
kind of self-love and personal knowledge. Knowing how and when
to call forth the possibilities of your day or your life is an
art. There are no project plans, goal setting courses or
prioritized lists that will teach us to reach into ourselves
and elicit the possibilities of our being.
This is personal work;
the personal work of self-care, both simultaneously powerful
and fragile. Possibility must be cultivated until there is a
strength that allows it to stand on its own.
No
matter how much evidence we have that life is full of
uncertainty there are those who do all they can to achieve
constant certainty. It is the very uncertainty of life that has
us love with intensity, live with passion and cherish the
moments that may have passed unnoticed if each moment were
guaranteed to be followed by the next. It is the uncertainty of
life that pushes us to achieve.
Uncertainty may well be
the catalyst to become our greatest self, achieving that which
we otherwise would not have. It is that which allows the
ordinary to become extraordinary, the average person a champion
in their own right.
A
champion is one who understands that time is fleeting and life
is rich with possibility. A champion is a champion first in
their mind and heart long before they are a champion in their
sport. We are all champions in the making. All we have to do is
believe.
Portions of this
article are from the newest book by award winning keynote
speakers, authors and entrepreneurs Kathleen Gage and Lori
Giovannoni, entitled The Law of Achievement, Discover Your
Purpose, Possibility and Potential. For a very limited time you
can get your own copy and receive over 100 Bonus gifts worth
thousands of dollars by visiting lawofachievement.com/special.htm
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