AtlantaEvent.com NewsFlash - Do I Look Like A Prospect?

Intro From Jeff Glaze

Jeff Glaze
Editor



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In This Issue:

1. Strong Business Relationships Are Critical - Why building a relationship mindset is important.
By Ron Sukenick

2. Are You Ready to Own and Operate a Business? - By Kathleen Gage

3. Do I look like a prospect? - by Jeff Glaze

4. Ending Procrastination by Jim Rohn

Greetings from Jeff,

You never know what I am going to find out there. Just like yesterday , with the free tickets. I apologize for the short notice, but there has been a winner announced. Problem is, she may not be able to get a baby-sitter. If that happens, someone else will be selected - caller #51. If you were caller #51 I know what you are thinking, so I will say "be nice"! ( I hope that you can sense that I am smiling as I say that! )

As of now I do not know the actual name of the winner, but If she can go I hope to be introduced on Friday, as I will be there. As for the name of the actual winner, I will announce it next week if the excitement has not worn off by then.

I am trying to look out for you as these offers come my way and I will pass them on at every opportunity. I want to provide as many free benefits I can for you and will continue looking under bushes and rocks for them. You may even see me in your yard if you have bushes and rocks! ( Just Kidding.)

Occasionally I call upon my subscribers to help me in a subscription drive. This helps to boost the readership of the newsletter and the use of the website that enables me to do everything for free. if you have a mailing list of contacts, I would be forever in your debt if you would either forward this email or compose one of your own encouraging them to use and subscribe to AtlantaEvent.com.

Thank you in advance!

Be sure to plan to attend the Atlanta Business Mixer this month. (see below). Remember, the day has been moved to the third Thursday because of the Memorial Day holiday. We had over 150 people attend in April, it is time for you to stop in and meet the crowd.

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Jeff Glaze - Editor

Strong Business Relationships Are Critical - Why building a relationship mindset is important

By Ron Sukenick

How often has someone thought of starting a business based solely on the fact they think it will be easier than working for someone else. Fact is, owning and operating a business can be one of the most grueling experiences you will have. Granted, there are many advantages, but unless someone has actually run a business there is much to consider before you make that decision.

The following information will help you operate a business more professionally. With today’s technology there is no reason you cannot have the look of a large company even if you are working off your kitchen table. If you have a home based business it is suggested you have a room dedicated to your business. This helps you to stay focused and there are some major tax benefits in doing this.

PROFESSIONALISM

-Choose voicemail rather than an answering machine. There is a major difference in the perception to the caller.

-Toll free number. Check with your local telephone company to find out if this is available to you if you will have a lot of clients/customers from outside your calling area.

-Have a separate business phone line. You do not appear very professional if your children answer the phone.

-Email. Avoid using free services due to limitations and perceptions.

-Dedicated fax line. A small business will appear as such if the fax number and phone number are the same.

RUNNING AN OFFICE

-Stay organized. The more you can keep yourself organized the easier it will be to respond to customer’s requests in a timely fashion.

-Color file folders. A great way to organize your file system. Each color indicates a category.
-Dedicated file cabinets. Separate personal papers from business.

-Form letters. Don’t reinvent the wheel with every letter you write. Keep form letters on a disc or your hard drive.

FINANCIAL END of running the business. There will be many costs to running a business. The following are some of the investments you will need to consider.

-Medical insurance

-Separate phone lines

-Taxes

-Marketing material

-Office supplies

-Products

-Service fees

-Accountant

-Financial Planner

-Bookkeeper

-Keep excellent records

-Keep all receipts

-Advertising

THINGS YOU WILL NEED IF YOU WANT TO STAY COMPETETIVE

-Business license

-Incorporate

-Bookkeeper

-Financial planner

-Marketing material

-Business cards

-Letterhead

-Envelopes

-Folders

-Letters of referral

-Bio sheet

-Product or service sheet

-Web site


PROFESSIONAL ORGANIZATIONS

-Which ones are most beneficial for you to join? To get the biggest benefit from any organizations you need to get involved. Use the monthly meetings to network.

-Dues and fees. How much are the annual dues and cost for monthly meetings?. Figure that in your budget.

-Conventions. Are there any conventions you need to go to? What is the time and cost investment? Talk to others who have gone to find out if it will be worth the investment.

-Network. Most of your business will come from referrals.

QUALIFYING THE BUYER

-Who is my customer?

-Do they have a budget for my product or service their budget?

-Do I want to work with them?

PAPERWORK
-Invoices

-Contracts

-Service agreements

-Letters

MANAGE PROFESSIONAL IMAGE

-Responding to requests by providing what the customer needs. If you are not the person for the job, who can you refer (that’s why networking is so important)

-Follow-up. Do your follow-up in a timely fashion

-Develop a good relationship with the client

-Return calls as soon as possible

-Send information in a timely fashion

-Priority mail is often less expensive than first class. And it can be more impressive to your client.

-Keep in touch after the fact. A mistake a lot of people make in doing business is they do a job for a client and then seem to forget the client. It is easier to get repeat business than it is to find new business, and yet, so often business owners and salespeople (which is what you are if you own a business) will look for the new customer and forget about their existing clientele.

Kathleen Gage is a keynote speaker, author and business advisor specializing in marketing and promotions. Access Gage’s’s FREE eBook about how to gain visibility on the Internet with Street Smarts Internet Marketing at streetsmartsmarketing.com/free-ebook.htm

Do I look like a prospect?

by Jeff Glaze

Read Chapter 12 In "Guerrilla Marketing in 30 days" about AtlantaEvent.com

Perseverance is about as important to achievement as gasoline is to driving a car. Sure, there will be times when you feel like you're spinning your wheels, but you'll always get out of the rut with genuine perseverance. Without it, you won't even be able to start your engine.

The opposite of perseverance is procrastination. Perseverance means you never quit. Procrastination usually means you never get started, although the inability to finish something is also a form of procrastination.

Ask people why they procrastinate and you'll often hear something like this, I'm a perfectionist. Everything has to be just right before I can get down to work. No distractions, not too much noise, no telephone calls interrupting me, and of course I have to be feeling well physically, too. I can't work when I have a headache." The other end of procrastination - being unable to finish - also has a perfectionist explanation: "I'm just never satisfied. I'm my own harshest critic. If all the i's aren't dotted and all the t's aren't crossed, I just can't consider that I'm done. That's just the way I am, and I'll probably never change."

Do you see what's going on here? A fault is being turned into a virtue. The perfectionist is saying that his standards are just too high for this world. This fault-into-virtue syndrome is a common defense when people are called upon to discuss their weaknesses, but in the end it's just a very pious kind of excuse making. It certainly doesn't have anything to do with what's really behind procrastination.

Remember, the basis of procrastination could be fear of failure. That's what perfectionism really is, once you take a hard look at it. What's the difference whether you're afraid of being less than perfect or afraid of anything else? You're still paralyzed by fear. What's the difference whether you never start or never finish? You're still stuck. You're still going nowhere. You're still overwhelmed by whatever task is before you. You´re still allowing yourself to be dominated by a negative vision of the future in which you see yourself being criticized, laughed at, punished, or ridden out of town on a rail. Of course, this negative vision of the future is really a mechanism that allows you to do nothing. It's a very convenient mental tool.

I'm going to tell you how to overcome procrastination. I'm going to show you how to turn procrastination into perseverance, and if you do what I suggest, the process will be virtually painless. It involves using two very powerful principles that foster productivity and perseverance instead of passivity and procrastination.

The first technique is: break it down.

No matter what you're trying to accomplish, whether it's writing a book, climbing a mountain, or painting a house the key to achievement is your ability to break down the task into manageable pieces and knock them off one at one time. Focus on accomplishing what's right in front of you at this moment. Ignore what's off in the distance someplace. Substitute real-time positive thinking for negative future visualization. That's the first all- important technique for bringing an end to procrastination.

Suppose I were to ask you if you could write a four hundred-page novel. If you're like most people, that would sound like an impossible task. But suppose I ask you a different question. Suppose I ask if you can write a page and a quarter a day for one year. Do you think you could do it? Now the task is starting to seem more manageable. We're breaking down the four-hundred-page book into bite-size pieces.

Even so, I suspect many people would still find the prospect intimidating. Do you know why? Writing a page and a quarter may not seem so bad, but you're being asked to look ahead one whole year. When people start to do look that far ahead, many of them automatically go into a negative mode. So let me formulate the idea of writing a book in yet another way. Let me break it down even more.

Suppose I was to ask you: can you fill up a page and a quarter with words-not for a year, not for a month, not even for a week, but just today? Don't look any further ahead than that. I believe most people would confidently declare that they could accomplish that. Of course, these would be the same people who feel totally incapable of writing a whole book.

If I said the same thing to those people tomorrow - if I told them, I don't want you to look back, and I don't want you to look ahead, I just want you to fill up a page and a quarter this very day - do you think they could do it?

One day at a time. We've all heard that phrase. That's what we're doing here. We're breaking down the time required for a major task into one-day segments, and we're breaking down the work involved in writing a four hundred-page book into page-and-a-quarter increments.

Keep this up for one year, and you'll write the book. Discipline yourself to look neither forward nor backward, and you can accomplish things you never thought you could possibly do. And it all begins with those three words: break it down.

My second technique for defeating procrastination is also only three words long. The three words are: write it down. We know how important writing is to goal setting. The writing you'll do for beating procrastination is very similar. Instead of focusing on the future, however, you're now going to be writing about the present just as you experience it every day. Instead of describing the things you want to do or the places you want to go, you're going to describe what you actually do with your time, and you're going to keep a written record of the places you actually go.

In other words, you're going to keep a diary of your activities. And you're going to be surprised by the distractions, detours, and downright wastes of time you engage in during the course of a day. All of these get in the way of achieving your goals. For many people, it's almost like they planned it that way, and maybe at some unconscious level they did. The great thing about keeping a time diary is that it brings all this out in the open. It forces you to see what you're actually doing... and what you're not doing.

The time diary doesn't have to be anything elaborate. Just buy a little spiral notebook that you can easily carry in your pocket. When you go to lunch, when you drive across town, when you go to the dry cleaners, when you spend some time shooting the breeze at the copying machine, make a quick note of the time you began the activity and the time it ends. Try to make this notation as soon as possible; if it's inconvenient to do it immediately, you can do it later. But you should make an entry in your time diary at least once every thirty minutes, and you should keep this up for at least a week.

Break it down. Write it down. These two techniques are very straightforward. But don't let that fool you: these are powerful and effective productivity techniques that allow you put an end to procrastination and help you get started to achieving your goals.
To Your Success,
Jim Rohn

This article was submitted by Jim Rohn, America's Foremost Business Philosopher. To subscribe to the Free Jim Rohn Weekly E-zine go to jimrohn.com or send a blank email to subscribe@jimrohn.com
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