AtlantaEvent.com NewsFlash - A Feeding Frenzy?

An Introduction From
Jeff Glaze

Jeff Glaze
Editor



"Buy my eye-opening ebook!" from Jeff Glaze, The editor of AtlantaEvent.com

Greetings!

New developments have been made in the delivery of the NewsFlash. We now have an RSS News feed available that will help to overcome the challenges of getting email through the spam blockers.

What is RSS?
RSS (Rich Site Summary) is a format for delivering summaries of regularly changing web content. Many news-related sites, weblogs and other online publishers syndicate their content as an RSS Feed to whoever wants it.

Why RSS? Benefits and Reasons for using RSS
RSS solves a problem for people who regularly use the web. It allows you to easily stay informed by retrieving summaries of the latest content from the sites you are interested in. You save time by not needing to visit each site individually. You ensure your privacy, by not needing to join each site's email newsletter. The number of sites offering RSS feeds is growing rapidly and includes big names like Yahoo News and Amazon.com.

So we added some information on AtlantaEvent.com home page on how you can download, setup and install the news reader and subscribe to the NewsFlash with it. You can find it at the top of the home page where you sign up for the newsletter. Just read the instructions.

Or CLICK HERE to get your reader and instructions.

On another note, I received an advance copy of the new "Guerrilla Marketing" book from Jay Conrad Levinson and Al Lautenslager and it appears that AtlantaEvent.com and myself have been included in it. It comes out in February to the general public and currently we occupy the first page of chapter 12 on business networking.

And Finally, we are developing a new site that is for the entire world, not just Atlanta. It is called Biz-Informer.com. This new business information web site will include information, articles and products from some of the foremost authors and speakers in the fields of business development and motivation and all of them will have to pass our stringent test for quality and integrity to participate on the site.

This site will become the most comprehensive site of it's kind over the next year. As always, your input will be greatly valued as we go forward with the development.

We have some great articles for you this week, and my last word is the editorial at the bottom.

Have a great week!

Jeff Glaze
www.AtlantaEvent.com Editor

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Five@Five This Month:

A Business Plan, as all good entrepreneurs starting out in life should know is the foundation, or rather a springboard, towards the establishment and growth of a new business. A business plan is an essential tool for companies raising capital – and your business plan needs to be Investor Ready.

What is an Investor Ready business plan?
An investor ready business plan is a document that has been professionally prepared to meet the needs of both Venture Capitalists and Angel investors. In your Business Plan, you should be able to see your own project through the investor's eye. Your plan must be able to answer the concerns of an investor.

The investors, both VC's and angels, are risking their hard earned capital by investing in your venture in the hope of long term returns that are worth many times their original investment. An Investor Ready Business Plan demonstrates to investors that you are an expert in your industry and that you have a clear mission. An entrepreneur addresses these needs by preparing a comprehensive and detailed view of their business objectives and goals. Some important sections that address different concerns of the investors are below:

Management
Investors invest in management - not just ideas. It is very important that you express your knowledge, passion and dedication to your business as best as you can. The competence of your team along with their experience levels and their commitment levels are also factors that investors look into before making their investment decisions.

Customers
It is important to communicate to the investors that you understand the needs and requirements of your customers and to articulate your marketing strategy within your business plan.

Product/Service Description
A complete description of the product or the services offered by you should be outlined in detail. A description of the overall market for your product or service, along with the details of your customer base is essential. The investors need to know the reach and the kind of customers your product / service is catering to.

Marketing Plan
One of the most important sections of your business plan is your marketing plan. This section will outline your sustainable competitive advantage to your investors. In a way assure them why you will succeed where others have failed. This section is where you include a definitive description of your customers, market size, demographics, characteristics, growth prospects, trends and sales potential per product / service category.

Here is where the pricing strategies are outlined and how they can directly influence the growth potential of each product /service. It is also important to include the future growth, market share and trend influences.

Barriers to Entry
Along with giving the details of what your product / service is and who your customers are, you also have to inform your investors how you will you prevent your competitors from taking away your customers. The barriers to entry section outlines your business strategy to keep your competitors at bay and grow in the market. Investors need to feel comfortable about the soundness of your strategy before they invest in your venture.

Visit here to contact us to learn more about writing an investor ready business plan: http://www.investorbusinessplan.com/writing-business-plan.html For more in-depth information on Business Plans, you can visit our site at: http://www.investorbusinessplan.com

Howard Schwartz is a Business Plan Consultant and a partner in investorbusinessplan.com. He is based at Stanford, Connecticut, and has helped many young entrepreneurs start out on their business careers by preparing a comprehensive business plan for them. He can be contacted on info@investorbusinessplan.com and at 203-494-3344.

10 Tips to Use Giveaways Effectively

By Susan Friedmann