Subject: Fwd: "Pissing my money against the wall" (a true story)

Hey, just got this email from Matt
Lloyd - I don't know about you,
but I can relate to his story.  Have a
read:

- - - - - - - - - - -
I'll never forget it.

I was living in this little granny flat
out the back of someone's house-
paying $100 / week, while I went to
university in the days, and worked on
my new online biz at night.

There I was, sitting at my desk - I'd
just bought into a high ticket business
opportunity - and paid 2k (little did I
know I'd be putting another 36k into
this
business in just a few months).

I was as new as they come... I'd just
paid $400 for this truly terrible
website -
that looked like everyone else's.

(it was one of these cookie cutter
sites with pictures of people on the
beach,
or next to their ferraris, beckoning to
the site visitor "you can make money
online too, just put in your email
address").

And I knew that I'd have to spend some
money to get traffic... so I could get
some leads, and make my first sale.

I had no problem with doing that - but,
I did have a problem with pissing my
money against the wall.

I mean, if I was going to put in $50 in
a day, I wanted to know I'd actually get

a return.

If there's one thing you should know
about me, I absolutely HATE to lose
money.

(in fact, I spent most of yesterday
getting angry about a so called 'friend'
of mine,
who I lent 6K to a few years ago, who
is now refusing to pay me back.  But
that's a
story for another email).

So... I'm sitting at my desk, about to
do my first ever Google Adwords PPC
campaign.

I'm sending the traffic to a generic
looking page where I'm asking for name,
email address,
and phone number.

(by the way, I'd never do that these
days- asking for a phone number is a big
commitment,
and will really kill your opt in rates-
plus it's a waste of time to get on the
phone with
someone who hasn't been more
qualified).

So, on my first day, i spend the $50.

Slowly... I watch the clicks come in.

Every time someone clicks that ad...
I'm paying about 80 cents.

There goes 5 dollars...

... then 10.

... then 20.

STILL NO LEADS!

I start to get panicky...

"Where the hell are the leads?  Why
aren't people putting in their
email address and phone number??  Don't
they wanna know how they
can make money online??"

I'm laughing as I type this now...
because I now see how ridiculous my
offer was, and why I wasn't getting any
leads.

But back then, when this was all new to
me, I didn't have a clue.

FINALLY... I get my first lead.

Yes!

I was so excited to get that little
email notification.

My upline had told me I should call
them back right away...

"Leads are like bananas" they would
say.  "They go ripe quickly."

So, I pick up my phone.

My heart starts to speed up... I'm not
the most confident guy in the world, and

I have no idea what I'm going to say.

Plus, I'm just a 21 year old kid... so
this person probably isn't going to take

me seriously.

But I dial in those numbers.

As I hear the ring, I'm secretly hoping
they won't pick up.

3 rings... 4 rings... "hello??"

"Umm, hi, this is Matt Lloyd.  You
recently requested some information
from my site about working from ho..."

"Who is thsi??" they interrupt.

"Ummm, it's Matt Lloyd."

The conversation goes on for about 2
minutes more.  They shut me
down quickly, and the call is over.

That day, the remaining $50 is spent.

My total result: 1 lead, for fifty
bucks.

I lousy lead... who did not even want
to hear what I had to say.

Basically, I'd paid $50 to be treated
like a telemarketer.

Again... this is highly amusing to me
now.

But at the time, it scared me.

I didn't know it was going to be this
hard.

And the idea of doing it again each day
did not seem very appealing.

++++

Fast forward 3 years and 2 months into
the future.

Things have changed a little.

On any given day, I average over 250
leads / day, like clockwork. 

Half the time, I don't even know where
they're coming from... they
stream in from different directions.

And I have a lead abundance mentality.

There's over 26,000 people on my list
today.

I can say anything I like in my
emails...

...I don't really care if people like
what I say or not (if they don't like
it,
they were probably never going to buy
from me in the first place, so
there's no point paying the overheads
to have them on my list in the first
place).

And... with those leads streaming in,
so do the sales.

My income is consistent nowadays.

If I process less than 2k a day in
transactions, that's a bad day.

So, I've figured out a few things when
it comes to lead generation.

(But I've also paid dearly for those
lessons.  Probably over 100k in mistakes

by this point).

If you ask me what my secrets is... I
couldn't tell you.  Because there is no
one secret.

But there's definitely been several
huge shifts in what I do that have made
all
the difference.

Especially in the last 53 days, where
the leads have come in faster than ever.


So, this Tuesday at 9pm EST, I'm
hosting a free online workshop, called:

"25 Year Old Kid Reveals How He Was
Able To Generate 14,238 Leads In
The Last 53 Days... And How You Can Do
The Same!"

You can get your spot here:

https://businessbuilders.infusionsoft.com/go/event/notes

I'm well aware that a lot of people who
read the title will naturally think,
'BS.'

After all, how could one person
generate nearly 15,000 leads in less
than 2 months??

Well, like I say, there's a few things
I've been doing differently lately that
are making
all the difference.

If you're struggling to get leads now,
then you really need to make the time to
attend
this workshop.

You can either learn from my
experience... or go and blow a lot of
your own m'oney trying
to figure it out for yourself, like I
did.

If you have deep pockets, then do that.
 But if you don't - then register below,
and on
Tuesday, 9pm EST, I'll pull back the
curtains and show you how I'm doing it:

https://businessbuilders.infusionsoft.com/go/event/notes

See you on the call.

Matt

P.S. "Education is when you read the
fine print. Experience is what you get
if you don't."

When I was doing those Google Adwords
campaigns to get 1 lead a day, I was
getting the
experience.  It was not cheap.

If you'd rather just get an education
in online lead gen, then make sure you
show up for
this, 9pm EST on Tuesday:

https://businessbuilders.infusionsoft.com/go/event/notes

--------------------

See you there,

David