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Get Your Share of
Google!
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Date of this
article: 10/07/2003
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Last week in The Financial Times, it was announced
that by early next
year, the
public could be able to buy themselves a slice of
the Google pie. The Internet search
leader is apparently giving serious consideration
to the idea of an initial public offering (IPO) of
shares equating to 10-15% of the company.
Hot on the heels of this news comes speculation
that Google representatives have met with Microsoft
to discuss the possibility of a partnership or
merger with the world’s biggest software company.
Search industry analysts believe that the fact that
Microsoft would consider such a deal is proof that
Google poses a great competitive threat to
Microsoft’s search industry aspirations.
It has also been reported that Google has
considered bypassing the usual Wall Street channels
and instead providing investors with the ability to
purchase the shares
online. This would greatly disappoint
many major investment banks, hoping to secure some
large profits through involvement in the Google
IPO.
Luckily for these companies, the traditional system
of offering shares is still the most likely avenue
to be used by Google. To this end, Google is said
to be narrowing down the list of potential
investment banks whose services may be required for
the IPO. Morgan Stanley is believed to be the major
contender, but there are five or six other banks
that are still in the hunt. If this IPO goes ahead,
it should help to cement Google’s position as
search market leader before major competitive moves
are made by Microsoft or Amazon.
Read more:
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POINTS TO
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never fail.
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