GetResponse - Get Response Manual / Campaigns / Send Broadcast / Broadcast Wizard

 Return To User Guide Index Broadcast Wizard

E-mail marketing is all about keeping in touch with your subscribers and providing them with comprehensive information. Whenever you feel there is something your subscribers should know about, you can easily create and send a broadcast. Broadcast Wizard will guide you though the complete process. Let's take a look at the Wizard's steps:

STEP 1    Choose Campaign

The first Wizard's site contains your campaigns list. Please choose a campaign which you wish to send the broadcast from. Simply click the chosen campaign name and you will be automatically taken to the next step.

STEP 2     Create Broadcast

Before you start working on your broadcast you need to choose the message type. It can be either plain text, HTML, or a template. To choose a template click the box next to the "I want to choose message template" words.

You can choose from a number of template categories or order your own customized template. Simply click the category you are interested in, and then the template preview you like most.

You will then be taken to the message editor where, depending on what message type you choose, you either create your own message or edit the chosen template.

GetResponse provides flexible and easy-to-use tools for creating broadcasts. All of the necessary options and actions can be found on this page.

Subject

This is where you need to enter the subject of your broadcast.

Message Format

In order to choose your message format you need to click on "Plain Text" or "HTML Body" above the message body box.

GetResponse has created a tool that will open a brand new world of possibilities – a world without message format limitations. You not only have the ability to choose to send Plain Text or HTML messages, you can now easily generate both message formats. Thanks to this, you no longer need to worry about your subscribers not being able to see your broadcast only because their email client is not able to read its format.

Recommended Message Format Please note that Plain Text is the format GetResponse recommends. This is due to email marketing good practices and the fact that using this format significantly increases email deliverability.

• Plain Text
• HTML

Message Body

This is where you enter the content of the broadcast. The way you create the body of your message is strongly related to the message format you chose.

Message Preview

In order to preview your broadcast you need to click on "Message Preview" above the message body box.

GetResponse allows you to test and preview your messages during the creation process -- even while you are still working on them, and have not saved your changes. Instantly preview your broadcast format, test its layout and deliverability. This will help you implement necessary changes and significantly increase your marketing results.

Message Actions

Message Actions can be found underneath the message body box.

• Spell Check
• Spam Check
• Save as Draft
• Wrap Long Lines

Message Options

Message Options can be found underneath the message body box.

• Track Click-Throughs
• Track Sales
• Validate HTML Code
• Permission Reminder

• Message Stats

Attachments

To attach a file to your message, please follow these steps:

• select the message where you wish to have the file attached
• click on "Add/remove attachments" and a new window will pop-up
• click on "Browse" in order to find the file
• click on "Attach file"
• click on "Done"

Please note that the file size can't be larger then 400 KB

• Why is attachment size limited?

STEP 3     Select Subscribers

Before you send a broadcast you need to decide who will receive it. Wizard's third step is a list containing all of your campaigns, as each of them has its own subscribers list. Once you click on the "+" next to the chosen campaign name you will be able to choose active, inactive or all subscribers on this certain list. There is an additional option called "Subscribers Group", which is a pre-set group of e-mail addresses.

Please note that you can set different target combinations.
Example: you can decide to send your broadcast to inactive subscribers in "Campaign A", active subscribers in "Campaign" B and all of "Campaign C" subscribers at the same time.

There are two additional options:

The first one allows you to manually select individual e-mail addresses from the chosen lists. The second one is to save the combination of recipients as a Subscribers Group, so that it is easier for you to find them in the future, once you decide to send them another newsletter.

STEP 4     Send Broadcast

Your broadcast can be sent out immediately after you create it, or scheduled for future delivery. To send it instantly, you must check the box next to "Deliver this broadcast immediately" and click "Publish". For future delivery, please set the time, choose the target time zone and click on "Publish" to have it set.

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